Inbound marketing can be defined as the process of drawing customers to products and services via content marketing, social media marketing, search engine optimisation and branding. By creating customer-centric content that is valuable, you attract people to your business without having to sell to them.
Marketers and businesses alike are now seeing the value of targeting their audiences down to their demographics, location and interests. But how exactly do you go about finding that ‘target audience’? Luckily for you, we have put together a complete guide for how to target the ideal audience on Facebook.