New Hire for Tao Digital Marketing

Lydia German

Tao Digital Marketing is very happy to give a warm welcome to our newest member of the team, Lydia German!

Lydia recently graduated from her Junior Content Producer apprenticeship at SharpFutures, where she had been based for over three years working on in house social media as well as marketing for their main clients, The Sharp Project and Space Studios Manchester.

At Tao Digital Marketing, we believe in supporting the right people who can help us develop, and we are sure Lydia has all the attributes and ambition we are looking for.

We believe her experience and natural enthusiasm for the industry will be a great asset to the team, and together we can all grow the company into a force to be reckoned with in the industry.

Let’s find out more about our latest hire, Lydia!

Can you tell us a little more about your background? 

I started off working at SharpFutures in 2016 on a Social Media apprenticeship, which allowed me to develop my skills on the job while keeping up with the latest trends. I then progressed onto a Junior Content Producer apprenticeship, which was a more holistic course in that it also expanded my skills into copywriting, video production and even coding!

After completing my apprenticeship in May last year, I moved onto the role of Community and Communications Coordinator for their main client The Sharp Project (the amazing building in which they are based), which gave me experience in leading a variety of events and promoting them too. 

I’m now looking to grow my skills in content marketing and SEO, as well as learning the ins and outs of working in an agency. Plus being close to home in Bolton is always a bonus!

What excites you the most about the industry? 

As someone who has grown up with the internet and the progression of smartphones, seeing how it has transformed our lives in just a few years has been exciting to watch.

As the world becomes increasingly digital, it’s going to be interesting to see how marketers continue to push the boundaries and utilise new technology and channels to make themselves heard in a growing market. 

Search engine algorithms and social media platforms are constantly changing, so what works right now may be completely different in just a few months!

What did you want to do when you were growing up?

I was always writing stories as a child and had a very active imagination (I still do!). I always knew I wanted to do something in the creative digital industry - by 14 I was convinced I was going to be a music video director.

After trying my hand at social media marketing, my love for writing was sparked once again as it’s essentially short form content (as little as 140 characters). Tying this in with writing blogs made me realise I wanted to become an all-rounder in digital marketing.

What's your favourite TV show?

I’m absolutely obsessed with HBO’s Euphoria right now. I love their realistic portrayal of a variety of issues young people face, as well as the unique outfits and makeup that are all the rage on Instagram, with countless makeup artists creating Euphoria-inspired looks.

Who’s your favourite music artist?

Anyone that knows me knows that Oasis are my favourite band of all time… but as they are no longer together I’m going to have to say Liam Gallagher. Team Tao are big fans of indie music so I feel at home already!

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