Skip to content

Pay Per Click Management Services

Maximise your online presence with our PPC Management Services

Our PPC (pay-per-click) management services include paid advertising, using targeted ads to drive traffic to a website with an intent to drive sales and increase conversions. Our PPC account managers are experts in researching, managing and optimising paid campaigns to drive maximum ROI.

What is PPC management? 

PPC (pay-per-click) management is a service that manages paid advertising, using targeted ads to drive traffic to a website with an intent to drive sales and increase conversions.

  • PPC visitors are 50% more likely to purchase something than organic visitors (Unbounce, 2019).

These ads are specifically targeted to certain keywords and queries to grab the interest of viable leads and yield a quick ROI turnaround. Each time an ad is clicked, you pay a fee, which is why our PPC management services are vital – because we do the active research required to ensure your ads are only clicked by people ready to buy.

Our PPC agency’s process

Our PPC team begin by conducting thorough research into your business, before identifying the optimal keywords and search queries to target with your paid ad campaigns:

    1. Onboarding/business research – Carrying out research into your business allows us to understand what your strengths are, and exactly how you deliver your services. We’ll also understand your priorities as an organisation, so we can promote the right services. You’ll also be introduced to the experts managing your campaigns, giving peace of mind that your investments are in safe hands.
    2. Keyword research – Arguably the most important aspect of PPC management, our keyword research involves understanding your target audience and existing clients, allowing us to find the search terms that don’t drive empty clicks, but high-intent ones.
    3. Ongoing maintenance and optimisation – As your campaigns go live, we’re able to closely monitor what search terms are driving the best results for you, and which ones might need tweaking. Utilising data from existing and ongoing campaigns allows us to optimise future strategy for even better returns. We check in regularly to make sure your campaigns are best aligned with what’s working at the time.

PPC Management Services with Tao Digital Marketing

With so many PPC agencies and PPC consultants out there, it’s hard to know who to trust and which solutions will best benefit your business.

By analysing and optimising your website, our talented team will help your business to be found widely online. Our PPC services will drive higher volumes of traffic to your website and give you more opportunity to convert this traffic into profitable sales.

Why trust Tao Digital?

At Tao Digital, we don’t just create a PPC campaign for your business and then leave you to deal with the results. We closely manage your campaign, tracking its successes, reviewing the revealing data behind it and analysing any room for improvement. We work swiftly to implement the necessary changes that will continuously promote a positive ROI and generate tangible leads.

Don’t just take our word for it though! Have a read of some of our client case studies and view their testimonials to see how we’ve helped a huge range of businesses grow through effective PPC management. Put your trust in Tao Digital and we’ll work hard to ensure that your business’s PPC campaign is a success.

What Paid Search platforms do we work with?

The main platform we work with is Google Ads, formerly known as Google Adwords. It’s the world’s biggest search engine and as such, is the right place to look at utilising your ad spend.

Microsoft Ads is another platform we’re highly experienced with. Continued growth means this is now a platform with substantial reach of over 1 billion unique users per month across its network.

It can be a great platform for people targeting an older demographic – this audience naturally uses the default search engine (which is Bing) and as such, it can be a much cheaper click than Google and be a secret sales machine.

Whilst less common, we’re also adept with other advertising platforms, such as Amazon Ads. We’ll advise on the best platform for the context of your business and target audience.

How SEO and PPC work together

SEO and PPC management work hand in hand and are a powerful combination. Using in-depth data on targeted terms, keywords and phrases allows us to tailor your campaign towards those who are most likely to travel through the sales funnel and become a tangible conversion.

There’s no point in spending time and money on a PPC campaign if those landing on it aren’t going to perform the action you want. That’s why our team works collaboratively on PPC projects and our SEO experts, Paid Ads specialists and UX and web designers must all play to one another’s strengths to maximise results.

If you don’t get your PPC management right, your pages won’t appear in search and your website won’t be able to maximise its full potential. This is where our Pay-Per-Click services come in.

  • 66% of buyer-intent keywords are paid clicks (Clever Clicks, 2018)

The benefits of PPC management

If your business has an online presence, you have to take search marketing seriously. If you don’t, you’ll risk losing out to your competitors on business acquired through online searches.

  • 46% of all clicks go to the top 3 paid ads in search engines.

A quality PPC campaign will help you to drive sustainable paid traffic and generate viable leads.

Effective PPC management has plenty of benefits:

  • Quick and simple feedback: Our team can easily interpret data from your campaign and use this to consistently improve what we do. We’ll find out what is working, what isn’t and create an effective plan to promote full success.

  • Specific, tailored targeting: Through extensive research, we can target your PPC campaign to best interest tangible leads. The campaigns we run are always data-driven and conversion-focused.

  • Build brand familiarity: A good PPC campaign will build and promote your brand as trustworthy, even to those who don’t initially click through. If your brand is a constant feature in search engines for a range of terms, people will begin to recognise you as an industry leader over time.

  • Test and improve: We can use many different metrics to test and measure the performance of your campaign. Through these KPIs, we can alter your campaign for better results.

In a nutshell, our PPC services will help your target audience find your business before they find your competitors. Having a strong search presence is the perfect solution to sustainable website performance.

Get in touch with us today to find out how we can help boost your business with PPC. We’d love to chat.