PPC marketing for insurance brokers

PPC for insurance brokers

Why PPC for insurance?

PPC or pay per click marketing can be one of the quickest ways to generate insurance leads.

The best thing about PPC leads is that they are actively searching for your policies. 

Why is this important? Well, website visitors who are in the market for your services have a much higher chance of filling out your contact form or getting in touch with you. This can then lead to more sales and lower customer acquisition costs.

As an example, let’s say your main service is construction insurance.  Instead of advertising to people who may not need that specific type of insurance, you can choose to advertise to the people who only search for “construction insurance” on Google. The chances of converting this person is much higher than the average as you know they are currently in the market for this type of policy.

The whole purpose of PPC is to get in front of your prospects at the exact moment that they need your services. 

This is such a powerful form of marketing and is the reason why so many other businesses invest heavily into it.

Man searching the paid search landscape for leads

Generate your own insurance leads

Lots of insurance brokers, and other industries for that matter, will just pay for leads from lead generation companies. That same lead could be sold to 5, 10, 25 other brokers or agents and you end up in a fight to just speak to the person, let alone quote on the business. Not a great way to do business! 

If you bring the lead generation directly to your online presence, you’ll generate more business from the leads created and save yourself a lot of hassle along the way.

Insurance lead generation via your own marketing channels is the most sustainable route from our experience with the brokers we work with. 

Time and time again, we’ve seen that PPC can generate insurance leads that are of higher quality and most importantly, more cost-effective.


Marketing that’s


We know the insurance industry and can help you build a dedicated sales page (landing page)  that will comply with all the regulations you have to adhere to.A landing page is crucial when it comes to paid ads and generating leads. Essentially, a landing page is a dedicated sales page that you can send people to with one goal: contact your business.  

Having paid website visitors land on your standard website pages is like walking with a leaky bucket. They’ll just end up falling out of the bottom without converting.

Our team is made up of experts in Paid ads management but also of people who have worked within the insurance industry. This allows us to have a competitive advantage over other agencies who may end up being ‘a jack of all industries’.


PPC can be crucial to an effective digital marketing strategy. Control your costs, generate sales and most importantly, stay profitable. To find out more about our PPC service, visit our PPC page here. We turn clicks into sales! 


(Search Engine Marketing)

This is the fastest way of gaining valuable ranking positions. By using paid advertising such as PPC you can invest advertising spend into quickly getting your content or special offers to page one positions.

Selecting the right

PPC agency for your


It’s all well and good having a raft of potential prospects available via Google Ads. But how do you know the company you are potentially going to be spending your hard earned money with is capable of managing a Paid search marketing budget in the most efficient way? 

Look for the Google Partner status: A google partner has to complete a certain number of certifications and manage a certain amount of ad spend to get certified by Google. While this is a good indication of an agency's competence, it’s also important to look at their previous work and see if they have worked with similar industries as you.

You will often find that the best results come when an agency has had years of experience understanding and marketing to a specific industry. At Tao Digital, we are a B2B search engine marketing agency with a huge focus on 4 or 5 different industries. 

Luckily for you, we’ve had years of experience helping insurance companies generate more sales and achieving a better return on investment online.

Search engine

marketing for the 

insurance sector

Based on the data from the industry, using search engines to market your insurance broker services just makes sense. Short term gains are generated using paid search marketing such as Google Ads, Microsoft Ads and other paid platforms. 

You could also think about the long term organic search presence of your website but this is for another post. 

Here's what some of our clients have to say about us and the service we offer: