Search Engine Optimisation
Marketers in the know, understand that investing in organic search drives leads and with top rankings on the search this results in more traffic to your website and increased conversions.
What is search engine optimisation?
“The process of maximising the number of visitors to a particular website through organic search engine traffic by increasing your position within the search engine results”. Search engine optimisation is an essential marketing channel to any business. Local, Small, Medium or corporate size, looking to reach an online audience.
Get SEO right and your business will receive better rankings, more targeted traffic to your site and more leads as a result. Improving your visibility within search engines such as Google, Bing, Duckduckgo etc. can have a significant impact to the revenues of a business.
With the vast majority of purchases now starting online, whether in the form of upfront research or a final purchase, smart marketers know the value of search marketing.
Most business owners, entrepreneurs or marketing managers don’t have either the resource, experience or most importantly the time to invest in learning, testing and measuring SEO.
The search engine optimisation landscape changes daily; it’s very difficult to keep up with the ever-changing environment. More and more businesses are working with SEO agencies to help bolster the marketing campaigns and drive growth online.
That’s where Tao Digital Marketing come in; we’re helping businesses like yours now to prosper and grow online. We keep up with the latest in SEO so you don’t have to.
It doesn’t matter whether your company wants local, national or international rankings, website traffic and leads we’re here to help your business grow.
We would class ourselves as a search engine optimiser. What do we mean by this?
Our primary goal is to search through endless amounts of data, research what people are looking for and create this for the searcher. Much like the search engines, Google being the obvious example, they exist to do one thing and one thing only.
Provide the right information to the right person at the right time! Period. Our job as SEOS, search engine optimisers, call us what you will, is to optimise a websites information to appear as high as possible for the target audiences search in the results.
We have 2 goals:
1. Help your business grow online
2. Build a lasting client, supplier relationship formed on the know, like and trust principals.
What types of SEO can we offer?
The Tao; path to search engine optimisation
SEO is often seen as a complicated art form or even a science similar to rocket science. In reality it’s a blend of data, research and creative thinking. Simply put, once you understand what the end goal of search engines like Google is, it becomes much easier to help them do it.
Crucially, search engine optimisation should align with your business goals. We take the time to first understand these, then work on a strategy to help accomplish these goals. We research and analyse your business, your audience and your industry so we can better deliver on your needs.
The first step to any solid website are the foundations on which it is built. First, we look to make sure every aspect of technical on-page SEO is present. This gives us the solid platform to build the authority off.
The content on your website tells the search engines and your visitors what it is you do. Content is fundamental to gaining the right visitors. We will spend the time to audit the existing content and create or re-write if we feel the need is there.
Promotion of the site
A great website foundation and great content is all well and good. But we have to tell the world about it. We form a strategy to get your site in front of your target audience and help build your online presence and authority.