SEO Services

Attract more clients to grow your business

Optimise your site for search engines so that new customers can find you easily

The 3 Pillars Of SEO

Technical SEO

Google and other popular search engines look for specific criteria that prove you have a high-quality, well-optimised site. We’ll give your website the features and tweaks it needs to ensure it gets the visibility you deserve.

Content Marketing

Content is crucial to building your website’s ‘authority’ and keeping it relevant and up to date. We produce engaging, interesting and shareable content that will assist your organic search engine optimisation and start ranking for keywords relevant to your services.

Digital PR

Building high quality, natural links is one of the most challenging parts of SEO and helps towards building your ‘domain authority’. We make the process easy for you by taking the time to research and understand your industry, ensuring we build the right links to drive positive results; whether that’s through guest posts, link reclamation or a Digital PR campaign.

How SEO Helps Your Business

SEO helps your business as optimising your website for search engines means you’re likely to appear higher in the rankings on the search engine results page (SERP). The higher your rankings, the more likely you are to be seen by potential customers and the more leads you’re likely to attract.

If you don’t get your SEO strategy right, your pages won’t rank well and your website will not be able to maximise its full potential. This is where our SEO services come in.

If your business has an online presence, you MUST take search engine optimisation seriously. If you don’t, you’ll risk losing out to your competitors. In a nutshell, our SEO services will help your target audience find your business before they find your competitors. Having a strong organic search presence is the perfect solution to sustainable website performance.

How SEO Works

Each of the search engines use different and complex algorithms to generate and present millions of search results based on what someone types in. These algorithms are being constantly updated, refined and improved and the only way your business can keep up with these revisions is by using search engine optimisation.

Tao Digital Can Help Your Business Grow!

With so many SEO agencies and consultants out there, it’s hard to know who to trust and which solutions will be of benefit to your business.

By analysing and optimising your website, our talented team will help your business to be found online. Our SEO services will drive higher volumes of traffic to your website, give you more opportunity to convert this traffic into sales and give you monthly video reports to prove return on investment.

Start your journey today

How SEO and Paid Search Work Together

Maybe you already use paid search or pay-per-click (PPC) to get your website to the top of the search engine rankings. This is very useful for quick successes and is often used as part of a firm’s wider digital marketing strategy. In fact, we have plenty of clients who benefit from an integrated PPC and SEO strategy for different parts of the business, new offers and different services, for example.

The major difference is that PPC is faster and provides more instantaneous results, whereas SEO has longer term benefits and is much more sustainable. An integrated approach is usually best; however, we understand that each business is different and has specific requirements. If you need help and advice as to where your marketing spend should go, we can talk through your options and tailor the most appropriate solution for your business. For more information, read our full guide about SEO vs. PPC.

Proven Success – Check Out Some Recent Case Studies

We’ve delivered proven search engine optimisation results for a wide variety of businesses across multiple sectors. Using the various tools at our disposal, we have helped many clients to identify areas for improvement and helped them to implement an SEO strategy to deliver the best results.

Choose Tao Digital and we’ll take your brand to the next level. We’d love your business to be our latest success story and join our growing list of case studies which you can read about here:

Take a Read Here

How link acquisition helps your SEO

Your website’s link signals, along with its social signals, are vital pieces of the puzzle when it comes to a successful SEO campaign. They’re some of the main deciding factors as to where your site will sit within the search engine results.

Link acquisition, or link building, is a term which could do with a bit of a refresher though. In our minds, link building for the sake of link building isn’t an effective strategy. We like to think more about the overall effect a link will have – how will both the linker and the linked-to websites prosper from the relationship?

With links being one of the most important ranking factors for Google, it’s no surprise that gaining high quality, relevant links is such a hard task. Our team of link building warriors will take the hassle away and come back with a set of white hat links you can be proud of.

Our natural link building service allows you to get on with running your business. Leave us to bring in the valuable link juice for you!

Our link building service

Link Audit

A link audit is generally the best place to start. There’s no point hiring us as your link builder expert if we don’t know the current situation. We’ll assess your existing link profile and gain an understanding of the types of links you already have. From there, we’ll be able to understand if there are any weaknesses by using our link profiling tools.

We’ll also discover what a quality link looks like for your industry sector and also what Google is expecting to see within your niche’s link profile. This will incorporate competitor analysis to help your online profile and link building not just match, but surpass, your major rivals.

Great Content Creation

Good content no longer suffices when looking to build quality inbound links. You have to think more laterally than ever before. Great content, coupled with the right outreach, will always repay your investment when the links start rolling in. Content marketing is still one of the key areas to focus on, however, it has to be done in a bigger, better way than ever before.

The best content to share will depend on your sector, industry and specific target audience. By analysing your business, along with your competitors, our experts will create a bespoke content marketing plan to help drive more visitors to your web pages and gain better engagement as a result.

Outreach

Outreach is a hugely important link building skill. You need to be able to complete the research that will help pinpoint the right people, on the right websites and contact them in the right way to gain the link. This is easier said than done!

Unlike a lot of other link building services, we don’t just think email is the only tool. If we think a more direct approach would work, we’ll jump on the phone, hop in the car or even have something unique delivered to really stand out.

Custom Link Building Packages

We offer a completely bespoke, custom link service. Whatever your budget and your end goals, we can work with you to find the right package to help you rise up the search engines.

Here at Tao Digital Marketing, we use the very latest SEO analytical tools available. Our team are passionate about keeping their knowledge on all things link building totally up-to-date in the fast moving world of digital marketing.

Choose Tao Digital to be your link building services partner and we’ll take your brand to the next level. We’d love your business to be our latest success story and join our growing list of case studies which you can read about here:

Take a Read Here

Whether your company serves customers in a large city or a small town, if your main source of clientele is local, you need to adapt your search engine optimisation accordingly.

Tao Digital can help you review and optimise your local search profile. This will get your business featured in more relevant searches and will help drive local traffic and customers towards your website.

New online stores are popping up all the time. It’s no wonder; people shopping online is a growing trend that’s only going to get bigger!

There are so many online stores selling products just like yours. How can you attract new and profitable traffic to your site, ahead of the competition? The simple answer is to ask Tao Digital for a carefully designed and implemented E-commerce SEO strategy. We’ll help take your brand to the top ranking positions across all search engines.

With over half of all Google searches coming via a mobile phone or a tablet device, mobile optimisation for your website is no longer optional. It’s a complete must-have!

Recent changes to Google’s algorithms have seen mobile optimisation become an official ranking factor. The other search engines have followed suit too. If your website isn’t optimised for mobile use, you’ll find more and more that it struggles to rank well with the search engines. If it doesn’t rank well, your business will struggle to generate mobile leads.