What is PPC management?
PPC (pay-per-click) management is a service that manages paid advertising, using targeted ads to drive traffic to a website with an intent to drive sales and increase conversions.
PPC visitors are 50% more likely to purchase something than organic visitors (Unbounce, 2019).
These ads are specifically targeted to certain keywords and queries to grab the interest of viable leads and yield a quick ROI turnaround. Each time an ad is clicked, you pay a fee. This is why our PPC management services are necessary – we work hard to ensure that those who click through are likely to convert, making your investment totally worth it.
What do PPC agencies do?
A PPC agency will conduct thorough research into a business, discovering what service areas would benefit from tailored advertising and expert management.
Understanding your business, industry and competition will help us to develop a bespoke plan of action to assist in driving more traffic to your website and as a result, driving sales and generating leads.
We will help identify, prioritise and implement the necessary keywords and phrases to positively impact the performance of your PPC campaign. By getting these right, we can make sure that your business is ranking high for the various searches your target audience is typing into search engines.
PPC Management Services with Tao Digital Marketing
With so many PPC agencies and PPC consultants out there, it’s hard to know who to trust and which solutions will best benefit your business.
By analysing and optimising your website, our talented team will help your business to be found widely online. Our PPC services will drive higher volumes of traffic to your website and give you more opportunity to convert this traffic into profitable sales.
Why trust Tao Digital?
At Tao Digital, we don’t just create a PPC campaign for your business and then leave you to deal with the results. We closely manage your campaign, tracking its successes, reviewing the revealing data behind it and analysing any room for improvement. We work swiftly to implement the necessary changes that will continuously promote a positive ROI and generate tangible leads.
Don’t just take our word for it though! Have a read of some of our client case studies and view their testimonials to see how we’ve helped a huge range of businesses grow through effective PPC management. Put your trust in Tao Digital and we’ll work hard to ensure that your business’s PPC campaign is a success.
What Paid Search platforms do we work with?
The main platform we work with is Google Ads, formerly known as Google Adwords. It’s the world’s biggest search engine and as such, is the right place to look at utilising your ad spend.
Microsoft Ads is another platform which is building momentum rapidly within the UK PPC market.
It can be a great platform for people targeting an older demographic – this audience naturally uses the default search engine (which is Bing) and as such, it can be a much cheaper click than Google and be a secret sales machine.
We can also utilise other advertising platforms, such as Amazon Ads. These types of ads help a wide range of businesses and can provide huge benefits.
SEO and PPC management
So, you’ve spent a fortune making sure your website looks great whilst also being a joy to use. Wouldn’t it be awful if no one ever found it on Google? This means little to no sales leads through it either.
If you don’t get your PPC management right, your pages won’t appear in search and your website won’t be able to maximise its full potential. This is where our Pay-Per-Click services come in.
- 66% of buyer-intent keywords are paid clicks (Clever Clicks, 2018)
SEO and PPC management work hand in hand and are a powerful combination. Using in-depth data on targeted terms, keywords and phrases allows us to tailor your campaign towards those who are most likely to travel through the sales funnel and become a tangible conversion.
There’s no point in spending time and money on a PPC campaign if those landing on it aren’t going to perform the action you want. That’s why our team works collaboratively on PPC projects and our SEO experts, Paid Ads specialists and UX designers all play to one another’s strengths to maximise results.
Let’s Talk PPC
The benefits of PPC management services
If your business has an online presence, you must take search marketing seriously. If you don’t, you’ll risk losing out to your competitors on business acquired through online searches. A quality PPC campaign will help you to drive sustainable paid traffic and generate viable leads.
46% of all clicks go to the top 3 paid ads in search engines (Marketing Expertus, 2019).
Effective PPC management has plenty of benefits:
Quick and simple feedback: Our team can easily interpret data from your campaign and use this to consistently improve what we do. We can find out what is working, what isn’t and create an effective plan to promote full success.
Specific, tailored targeting: Through extensive research, we can target your PPC campaign to best interest tangible leads. The campaigns we run are always data-driven and conversion-focused.
Build brand familiarity: A good PPC campaign will build and promote your brand as trustworthy, even to those who don’t initially click through. If your brand is a constant feature in search engines for a range of terms, people will begin to recognise you as an industry leader over time.
Test and improve: We can use many different metrics to test and measure the performance of your campaign. Through these KPIs, we can alter your campaign for better results.
In a nutshell, our PPC services will help your target audience find your business before they find your competitors. Having a strong search presence is the perfect solution to sustainable website performance.
Get in touch with us today to find out how we can help boost your business with PPC, or even pop over for a cuppa. We’d love to have you.