We’re Tao Digital Marketing, a search marketing agency set up in 2017 helping clients with SEO, PPC and Web Design & Development. We work with clients across a huge variety of sectors, ranging from insurance through to law, fleet management and recruitment.
We’re currently based on Knowsley Street in the heart of Bolton town centre, the town we were born and bred in and are proud to be from. A large majority of our clients are from the town, and we love supporting other local businesses in any way we can – especially through our popular Business Over Beers events.
We also work with clients from across the globe, with our furthest client currently operating in Australia. But where did it all start?
Our Founder, Matt Tomkin, has been an entrepreneur for almost 20 years, and whilst setting up previous businesses he learned the power of optimising a site to generate consistent, high-quality leads.
His years of experience as a business owner had given him a strong insight into how to provide the best bespoke service to cater for an individual clients’ needs – no two businesses are the same!
Matt began to work on developing his expertise in digital marketing whilst running other businesses. Obviously, a lot has changed in the digital world since then, but it was a great start, and he refined his knowledge over the years to the point where he could confidently start taking on clients and achieving real results.
Initially, Matt was based in our friends Thornton & Lowe’s office, helping them out with digital marketing whilst building his own client base. He was determined to develop and grow the business in an organic and strategic way.
Thornton & Lowe’s founder, Dave Thornton, agreed to back the business, and so Tao Digital Marketing was officially born on 4th May 2017!
Matt started cautiously with a hybrid model of taking part-time staff on and outsourcing admin and back-office functions whilst the business started to grow.
As Matt secured more business, staff became full time and he realised that he needed someone to manage strategies and ultimately, the team – this is so that he could take the time to network with potential clients and get the word out about Tao Digital.
He created a new role for a Senior Marketing Strategist in October 2019. This approach proved successful and within a few months (February 2020), Matt had hired Lydia, who started as a Digital Marketing Executive, which coincided with the start of the pandemic.
Our team member’s roles have evolved during their time at Tao as we have grown the team, refined roles and leaned on the individual skills of each team member to create a strong foundation for the business.
As with every other business in the world in March 2020, various restrictions meant that we had to be flexible in our approach to work. This required meticulous planning and supervision – strong communication between the team was vital.
From our initial, tiny office, we moved into new modern premises in the heart of Bolton town centre, occupying the entire first floor of the building in summer 2020.
Tao Digital has thrived and has grown remarkably since the pandemic, when a strong online presence became essential. We have also invested in the learning and development of team members to grow our own talent. We’re lucky to have won MPA’s Digital Agency of the Year in 2021.
It’s a bit of a cliche to say this, but we have LOADS of exciting plans for the future, including hosting events, such as our popular Business Over Beers evenings – check our event page for the next one!
Meet the team
Founder and Director
Client Services Manager
Marketing and Outreach Team Leader
Content Producer Apprentice