PPC for Law Firms

Relying on organic reach to generate business through law firm SEO represents just one part of the process.

Your competitors are also using Pay-Per-Click (PPC), or Google Ads, to drive business. Today, PPC represents 47% of the overall UK digital ad market. Mastering PPC gives your law firm a massive advantage in a cut-throat online market, but there’s a steep learning curve.

Working with the experts at Tao Digital Marketing is an opportunity to outsource your PPC needs for better results, whilst providing you with more time to spend on serving your clients. Schedule your consultation with one of our experts to learn more about PPC for law firms now.

Creating a PPC strategy for a law firm

On a global scale, businesses return $2 for every $1 spent on Google Ads. The key to success is not just a matter of getting clicks, but taking those clicks and turning them into conversions. For that, you need a strategy to turn every paid click into a paid client.

Your law firm must build the platform that fuels performance and guides prospective legal clients along the path from click to action. At Tao Digital, we construct bespoke strategies that fall in line with your brand and the needs of your customers.

Optimising landing pages for maximum performance

Your landing page is the first thing that a visitor sees. First impressions are everything, and so creating a landing page that converts is a matter of combining on-page elements, design and technical optimisation.

All of these elements combine to keep visitors on the page and then encourage them to take the action you want. But what does that look like in practice?

The process of building an effective landing page is a matter of leveraging expertise and constant A/B testing. Our legal PPC experts take charge of this process, finding the ideal mix that gives you a profitable return on your investment.

Tracking and managing legal ad performance

Are your PPC ads working and delivering the positive return on investment your law firm expects?

Our digital marketing experts deploy accurate tracking tools configured to monitor the effectiveness of your Google Ads on the search engine itself and conversion tracking on your site.

 Some of the key metrics we monitor include:

These are the clues that determine whether your PPC law marketing strategy is reaching its potential or falling short. By following these metrics day by day, we can make the necessary tweaks that keep your PPC ads profitable.

Ad spend management

Any marketing strategy necessitates a close watch on your ad spend. All PPC campaigns are defined by whether they return a positive ROI. With how effective PPC ads are, this is why 62% of marketers said they planned to grow their spending this year.

We discuss your target monthly revenues and desired ad spend to ensure your firm doesn’t overspend, while also providing realistic expectations of what can be achieved through your PPC strategy.

Additionally, we keep tabs on your spending while consistently tweaking your PPC campaigns so that you know what you’re spending and won’t encounter any nasty surprises.

Creating a PPC strategy for a law firm

PPC is suitable for every type of law firm, but it must be properly designed to avoid overspending and manage expectations. It’s also essential to understand that PPC campaigns form just one part of organic and paid marketing strategies.

So, what is PPC most effective for?

PPC campaigns are suitable for law firms of all sizes with flexible budgets and those seeking platforms with no high minimum ad spends. These ads are highly scalable and can be tweaked up and down, depending on the needs of your firm.

The best way to discover whether PPC is suitable for you is to contact Tao Digital and speak to one of our consultants. We’ll discuss what you want to achieve and how PPC could benefit your law firm.