Law Firm SEO

If you run a law firm or work in marketing for one, you’ll know how competitive the legal sector is online. Potential clients are turning to Google first when they need a solicitor — and if your firm isn’t visible, they’re going straight to a competitor.

That’s where our law firm SEO services come in. We specialise in helping solicitors and legal practices increase visibility, attract qualified leads, and prove ROI every step of the way.

Why SEO matters for solicitors

For law firms, SEO isn’t just about clicks. It’s about being found when someone needs you most.

Our approach to Law Firm SEO

We don’t offer cookie-cutter SEO packages. Every law firm has different priorities — whether that’s family law, conveyancing, or corporate legal work. Our job is to understand your business and build a strategy around your goals.

Here’s what we typically focus on:

We embed ourselves in your business, acting as an extension of your marketing team rather than just another supplier.

  
 
 
 
 
 
All reviews
 
 
  
Google
 
 
  
Reviews.io
 
 
 
 
 
 
 
 
 
4.9
 
4.9
 
Top Rated Service 
 
 
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4.7
 
4.7
 
Top Rated Service 
 
 
 Verified by Trustindex  
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
 
 
 
 
 
  
 
5.0
 
5.0
 
Top Rated Service 
 
 
 Verified by Trustindex  
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Posted on Google  
 
  
 
 
 Damian Brockway 
 
19 February 2026
 
 
 Trustindex verifies that the original source of the review is Google. 
Matt and his team are simply brilliant. What a transformation. Superb web design. Great SEO and PPC strategy. We can’t keep up with demand. Lovely team to work with too! We would recommend them to anyone. Regards Damian Brockway
  
 
 
 
 
 
 Posted on Google  
 
  
 
 
 Lacey Plumbing & Heating 
 
25 September 2025
 
 
 Trustindex verifies that the original source of the review is Google. 
We’ve been working with TAO Digital for a number of years. They’ve helped us develop a new website that actually generates leads and they do our SEO work and content. They’re a professional and knowledgeable team and always listen to my ideas for marketing. If you’re looking for a digital team to help develop your business for the long term then get in touch with TAO.
  
 
 
 
 
 
 Posted on Google  
 
  
 
 
 Louanne Lanahan 
 
9 September 2025
 
 
 Trustindex verifies that the original source of the review is Google. 
Brilliant service. The team at Tao are down to earth and really easy to work with. Great website design and ongoing management.
  
 
 
 
 
 
 Posted on Google  
 
  
 
 
 Jamie Lanahan 
 
9 September 2025
 
 
 Trustindex verifies that the original source of the review is Google. 
We’ve been working with Matt and his team at Tao Digital Marketing for some time now, and we’ve found their service to be absolutely spot on. From designing and building our website, to supplying us with well-written content, to managing and setting up our advertising campaigns — they always deliver. What stands out most is their professionalism, attention to detail, and ability to understand exactly what we need as a business. Communication is always clear and timely, and nothing ever feels like too much trouble. We’re delighted with the results so far and look forward to continuing our partnership with Tao Digital Marketing. Highly recommended!
  
 
 
 
 
 
 Posted on Google  
 
  
 
 
 Angela Kelly 
 
5 September 2025
 
 
 Trustindex verifies that the original source of the review is Google. 
I have quite a niche business and went to Matt for help as I was relying on word of mouth. Within just a few weeks I was top of the searches and getting numerous enquires and bookings and it’s continuing grow every day. Matt answered all my questions (even when he was on holiday) and is genuinely invested in helping my business grow. Thank-you 🙏
  
 
 
 
 
 
 Posted on Google  
 
  
 
 
 Gary Oxborough 
 
5 September 2025
 
 
 Trustindex verifies that the original source of the review is Google. 
At Barlow Irvin Financial Services, we've been working with Matt and the team at Tao for a number of years. They manage our website and all digital marketing needs. We have seen some great results in our lead generation through Tao's work and have a great relationship with the whole team.
  
 
 
 
 
 
 Posted on Google  
 
  
 
 
 Philip Wall 
 
19 December 2024
 
 
 Trustindex verifies that the original source of the review is Google. 
We have worked with TAO for many years and they have been an integral part of the growth of our business. The traffic to our brand websites and online presence continues to grow year on year. The team have always provided fast, friendly, professional advice and action.
  
 
 
 
 
 
 Posted on Google  
 
  
 
 
 Ann Davies 
 
26 June 2024
 
 
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I've been dealing with the team at Tao on behalf of a client and they are a fantastic team of people to deal with. Very knowledgeable and quick to respond. Thanks guys
  
 
 
 
 
 
 Posted on Reviews.io  
 
  
 
 
 Becky Coleman 
 
4 November 2020
 
 
 Verified 
+0
The TAO team have been fantastic in helping me get my business running online. The initial website setup was seamless, Matt took my ideas and created the perfect image to suit my brand. His team have been on hand since, helping with additional marketing strategies and problem solving. I can’t rate them highly enough!
  
 
 
 
 
 
 Posted on Reviews.io  
 
  
 
 
 Mellissa Brown 
 
4 November 2020
 
 
 Verified 
Since moving our website to Tao they’ve helped us beyond measure. Updating items for us, remodelling g the site and always being at the end of the phone to provide support. Couldn’t recommend them enough!
  
 
 
 
 
 
 Posted on Reviews.io  
 
  
 
 
 Ryan Bailey 
 
4 November 2020
 
 
 Verified 
Worked with Matt and Tao for a good while now.  Really helpful and got our e-commerce from quite poor to excellent in a short space of time.  Helped us get through a challenging year and convert potential customers into actual customers.  Always on hand for advice and improvements.
  
 
 
 
 
 
 Posted on Reviews.io  
 
  
 
 
 Anonymous 
 
18 February 2019
 
 
 Verified 
Matt and the team work tremendously hard to ensure they give all their clients the best and most knowledgeable service. You can not fault their drive or determination to grow their business and see their clients succeed. Great job!
  
 
 
 
 
 
 Posted on Reviews.io  
 
  
 
 
 Tahir 
 
8 February 2019
 
 
 Verified 
We hired Matt and TAO Digital on a recent project. We have been very impressed with the quality of work and their professionalism.
  
 
 
 
 
 
 Posted on Reviews.io  
 
  
 
 
 Sheila 
 
8 February 2019
 
 
 Verified 
Very professional service and a fabulous website they did for me highly recommend Tao for all your digital marketing Sheila Diamond
  
 
 
 
 
 
 Posted on Reviews.io  
 
  
 
 
 Rob 
 
8 February 2019
 
 
 Verified 
Excellent! Matt provided an efficient and friendly service around a matter upon which he was clearly extremely knowledgeable.
  
 
 
 
 
 
 Posted on Reviews.io  
 
  
 
 
 Carrie 
 
8 February 2019
 
 
 Verified 
Matt is very knowledgeable and I am very happy with the service that TAO currently provide my business.
  
 
 
 
 
 
 Posted on Reviews.io  
 
  
 
 
 Anonymous 
 
8 February 2019
 
 
 Verified 
Keep up the good work
  
 
 
 
 
 
 Posted on Reviews.io  
 
  
 
 
 Ian 
 
8 February 2019
 
 
 Verified 
We rely on Matt and his team to deliver the exposure required to help progress our business which he is continuing to do.
  
 
 
 
 
 
 Posted on Google  
 
  
 
 
 Joel Cook 
 
12 April 2018
 
 
 Trustindex verifies that the original source of the review is Google. 
Tao have really sought to understand our business and are delivering great results for us.
  
 
 
 
 
 
 Posted on Google  
 
  
 
 
 Linda Kenyon 
 
11 December 2017
 
 
 Trustindex verifies that the original source of the review is Google. 
Absolutely delighted with the help, advice and guidance we have received and amazed with how quickly we have achieved positive results in our business.  Highly recommended
  
 
 
 
 
 
 
 
 
 

The benefits of working with us

Working with Tao Digital means you’ll see:

• 📈 Increase in qualified leads – More calls and enquiries from people who actually need your services.
• 🌍 Greater visibility – Appear in the top results for key legal searches and in local map packs.
• ✅ Proof of ROI – Reports that make it simple to demonstrate results to senior management.
• 🤝 Collaborative partnership – We work with you, not against you, to supplement your in-house team.

FAQs: SEO for Law Firms

How long does SEO take for law firms?

It depends on the competitiveness of your area of law and location, but most firms start seeing measurable improvements within 3–6 months.

Do you only work with solicitors?

Not at all. We work with professional services across the board, but we have strong experience in the legal sector.

What makes SEO for law firms different?

The legal industry is one of the most competitive in search. It requires a focused, strategic approach — you can’t rely on generic SEO tactics and expect to see results.