ten ways to optimise lead generation for small business

Ten Great Ways To Optimise Lead Generation For Small Business

You spent good money on the new website for your business. It looks great and is a decent tool to refer people to when they already know about your business and want to learn a bit more. But how do you use it to generate you more sales leads? We’ve got 10 easy tips in this article to help you out.

What does GDPR mean to your digital marketing strategy

What does GDPR mean to your digital marketing strategy?

If, like me you’re now fed up of people using the four letter word; GDPR! You’re probably asking yourself, how do we actually market our business to suspects past the 25th May 2018?
Here’s a few ideas of how you can gain more subscribers and build a good quality database after the 25th May.

From July 2018, Google will mark all non-secure (HTTPS) sites as ‘not secure’!

From July 2018, Google will mark all non-secure (HTTPS) sites as ‘not secure’!
This is big for all business owners running a website for their business. Effectively, Google will be telling all users of its Chrome web browser that a site is not using a Secure SSL certificate and therefore is not a secure website to browse or enter information into.

Thrive Architect Review 2018

Thrive Architect 2018 review of the drag and drop page builder

Our review of Thrive Architect, we’ve been using this page builder plugin for a while now and wanted to share how we found working with it. We think it’s a great tool for webmasters who want to be able to accomplish a lot of design changes to their sites without the need for a developer.

How can SEO help my business?

How will SEO help my business?

One of the questions that is asked every time we meet a potential new client is ‘how will SEO help my business?’.

SEO is short for Search Engine Optimisation and is the process of improving the visibility of a website in the search engine results. It should help position the site as the most relevant answer to the searchers query. Making sure the site is indexable by the search engines.

10 Digital Marketing influencers to follow in 2018

We know, as a marketer, you’re short on time. So, we thought it would be a nice idea to put together a list of people who influence our thinking from a digital marketing aspect. There are a whole host of people we could have listed, however we want this list to be easy to follow, ensuring you don’t miss out on anyone by not getting to the bottom!

Keyword Hero review - Match keyword to session in GA

Keyword Hero – How good is it? Here’s our review

Keyword Hero promises to get rid of the dreaded ‘not provided’ information in your Google Analytics for any given website.
Match keyword to session in GA, get rid of (not provided), is the site strapline.

Google Search Console

Using Google Search Console within your SEO strategy

Our guide to using Google Search Console within your SEO strategy. We look into which tools work towards improving your search rankings and how to use them.

Hannah Pearson joins the team at Tao – Welcome to the journey

Hannah Pearson joins the team at Tao Digital Marketing

How much does SEO cost in the UK

How much does SEO cost?

The main question facing anyone who is looking to grow their business using Search engines or the internet will face this question at some point. It is a very valid question. Where would you start? How do you know what a good deal looks like? What should I be looking to budget? All these are questions that would face the first time SEO user.

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