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SEO for Insurance Brokers

It’s imperative to be on the first page of Google and other search engine results in today's fast moving market. When was the last time you clicked to the second page?

At Tao Digital Marketing, we specialise in search marketing and have a lot of experience in helping insurance brokers to generate more sales leads. It’s our job to help you on the journey to generating more quality leads.

One way to do this is via Search Engine Optimisation (SEO).

What does SEO for insurance companies include?

The core functions of SEO are as follows:

  • Technical SEO
  • SEO Content Creation
  • Off-site Domain Authority (DA) building

Without all 3 of the above working in the most effective, optimised manner, your site won’t gain the valuable rankings it needs on Google, Bing, DuckDuckGo or even Ecosia. 

Our team is built up of specialists in each of the 3 areas above and as such, we can help build the SEO strategy and implement the work required to make sure you get the best results. 

Members of our team have worked directly within a marketing team at an Insurance Broker and also have experience in other industry sectors that have grown and utilised digital marketing to gain sales and leads. 

Where do I start with SEO for my Insurance business?

When you work with us, we’ll always start with the basics. A discovery session consisting of:

  • A Site Audit;
  • Content Audits; and 
  • Competitor Research and Analysis

… allows us to get under the skin of who your target audience is, what you want them to know and what your competitors are doing. This helps us to develop a really deep understanding of where your targets will be and how we reach them over other businesses.

It is so important to research where your prospects are spending their time online and communicate with them in the same tone of voice as they will be using on those platforms. 

SEO strategy for insurance brokers

As previously mentioned, there are specific core elements that make up an effective SEO strategy for different industries. At Tao, we focus on the most important elements that contribute to quality lead generation and brand visibility.

On-Site Optimisation

We’ll provide your website with the core elements it needs to perform at its best. From content optimisation to technical SEO work, a lot of the initial work we do is promoting, enhancing and optimising what you already have.

Technical SEO

We’re constantly working on technical SEO for our clients. We make technical improvements to your site in order to help search engines discover, understand, and rank quality pages.

Content Marketing

Content is crucial to building your brand, website authority and relevance in the constantly evolving industry. We’ll produce search-driven content that gets seen by your target audience, engages them and secures quality leads.

Link Acquisition

We take the time to research your industry and create a plan to ensure strategic, high-quality and relevant link building takes place to help build brand authority and boost site domain ratings.

What are the benefits of SEO in the insurance industry?

People typically use search engines to find solutions to problems they have, find a service or product they need or to gain a better understanding of a particular topic.

It can be such a powerful tool for both capturing people when they are in the market for your insurance policies, or just to help build your brand so they know who you are when they become active buyers. 

At Tao, we take the time to research and understand your business above all. Each insurance business is different and we need to be aware of your USPs and current goals to ensure that we’re targeting, optimising and promoting the right areas for you.


Does SEO work for Insurance companies?

SEO works really well for insurance companies. Although it is a competitive industry, you can certainly see great results by making the right changes at the right time. 

For our fleet insurance client, Fleetcover, we increased leads by 751%, keywords by 259% and impressions by 535% in just one year. By making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results. You can read the full case study here.

When is the best time to hire an insurance SEO specialist?

There isn’t a “best’ time to hire an SEO consultant. If you are serious about growing your insurance company, SEO should form part of your marketing strategy. To help with sustained long term growth, it’s important you start as soon as you can.