In this guide we’ll be talking you through the exact steps we take when researching our competitors backlinks and the competitors of our SEO clients. It’s not massively complicated to do, you just need the right tools and time. We’ll show you how to use these tools and how to evaluate the backlinks you find.
From July 2018, Google will mark all non-secure (HTTPS) sites as ‘not secure’!
This is big for all business owners running a website for their business. Effectively, Google will be telling all users of its Chrome web browser that a site is not using a Secure SSL certificate and therefore is not a secure website to browse or enter information into.
One of the questions that is asked every time we meet a potential new client is ‘how will SEO help my business?’.
SEO is short for Search Engine Optimisation and is the process of improving the visibility of a website in the search engine results. It should help position the site as the most relevant answer to the searchers query. Making sure the site is indexable by the search engines.
We know, as a marketer, you’re short on time. So, we thought it would be a nice idea to put together a list of people who influence our thinking from a digital marketing aspect. There are a whole host of people we could have listed, however we want this list to be easy to follow, ensuring you don’t miss out on anyone by not getting to the bottom!