Skip to content

parotec solutions logo

Development project migratingthree sites into one



Making strategic changes at the best time

Focusing on creating the right content for the right audience

AFG Law Case Study: Content Optimisation

How We Increased a Law Firm’s Leads by 174% using Content Optimisation

Content marketing and optimisation are crucial parts of any respectable online marketing strategy. Without content, how does your target audience know who you are and what you’re offering them? Without content optimisation, how do you expect that audience to notice you at all?

For us at Tao Digital Marketing, our work with AFG Law goes to show that results can be achieved by focusing on creating the right content for the right audience. In this case, we saw: 

  • Leads increase from 306 to 840 (174%)
  • Increased impressions from 1.44m to 3.57m (148%)
  • Increased clicks from 17.5k to 55.5k (217%)
  • Clicks on top page increase from 8,549 to 30,419 (255%)

By making strategic changes at the right time and focusing our efforts on optimisation, we generated these positive results — and so can you!


The objective of any SEO work is ultimately all the same: to increase leads and generate sales.

We wanted to improve the customer journey through the sales funnel, all the way from “reach” (through pieces of content that would help potential clients), down to engaging with AFG Law by contacting them for legal assistance.

Tao Digital Marketing Sales Funnel