Copy Print Services Case Study: Content Optimisation
Optimising content in order to hugely increase traffic
Copy Print Services have more than 20 years’ experience in installing, leasing and maintaining photocopiers, printers, scanners and fax machines in Bolton and the North West. They serve a wide range of businesses from estate agencies to schools, accountants and solicitors to marketing agencies, manufacturers to construction companies.
Although they have been our client for a few years now, the focus over the past five months (May-October 2021) has been content optimisation, which has led to a 176% increase in impressions compared to the previous five months. Overall traffic has almost tripled as a result of this.
Here’s a video from John, Managing Director of Copy Print, explaining the projects in more detail.
Hello, I’m John Hynes and my company is Copy Print Services. We provide a managed print service across the whole of the North West. So that’s photocopiers, printers, leasing and renting them, and then maintaining them throughout their lives.
We’ve worked with Tao for a number of years on our website, and recently, with the SEO work that they’ve done for us, we’ve seen a massive increase in the amount of volume coming through the website, which has led to a lot more enquiries and more business. Over the last five months, due to us optimising multiple pages on the site, we’ve seen triple the number of visitors to the site.
I think Tao stands out in their industry a lot due to Matt and his broad business knowledge. They really understand what it is we do as a business. They understand our brand and our ethos, that we’re not just about selling boxes, we’re trying to help our customers. We see them as much as a partner as anything.