We needed to raise online awareness for the new Bid Writing Training division. Another key objective was to increase the number of intent based visitors.
Initial research gave us a good understanding of the current situation from an SEO visibility point of view. We conducted in depth keyword research into what people were searching for around the subject, then made decisions based on the data and built a comprehensive strategy.
We identified significant improvements via the content audit. Following enhancements to the written content and technical on-page SEO services, we managed to see steady growth in impression share over the first few months of the campaign. This led to an increase in actual visitors to the site within the first quarter of the changes going live.
These improvements have continued to grow since the SEO campaign started and have resulted in an organic increase of 167% year over year.