Thornton & Lowe Logo

167%

increase in organic traffic

177%

increase in organic leads

Thornton & Lowe SEO - ongoing SEO campaign

Tao Digital Marketing were approached by Dave Thornton, Founder and Director of Thornton & Lowe just after they had launched a new training division within the business. 

Goals

We needed to raise online awareness for the new Bid Writing Training division. Another key objective was to increase the number of intent based visitors.

Approach

Initial research gave us a good understanding of the current situation from an SEO visibility point of view. We conducted in depth keyword research into what people were searching for around the subject, then made decisions based on the data and built a comprehensive strategy.


A complete content audit was done including all the on-page technical SEO aspects.  

Results

We identified significant improvements via the content audit. Following enhancements to the written content and technical on-page SEO services, we managed to see steady growth in impression share over the first few months of the campaign. This led to an increase in actual visitors to the site within the first quarter of the changes going live.


These improvements have continued to grow since the SEO campaign started and have resulted in an organic increase of 167% year over year. 

Client

Thornton & Lowe

Industry

Professional Services


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