This is big for all business owners running a website for their business. Effectively, Google will be telling all users of its Chrome web browser that a site is not using a Secure SSL certificate and therefore is not a secure website to browse or enter information into.
I don’t know about you, but I spend my life online and the thought of entering details into a website which is not secure frightens me. I mean we do it all the time, as it’s not flagged up to us, but from July this year every potential visitor of your site, using Google Chrome will be given a message before they enter your site.
Massive increase in friction to visiting your site.
This will coincide with the release of Chrome 68.
Along with this they have announced its Speed Roll-out in July, confirming back in January that page speed will be a considerable ranking factor in where your website sits in the search engine results page.
We’ve known for a long time that speed is massive to Google but now they’ve actually put it on paper!
So, what can you do to stop visitors being put-off coming to your site?
Get an SSL certificate installed on your website! The process is relatively simple, but there are a vast number of pitfalls you could stumble into so I would suggest you speak to us or your existing website provider and ask them what the cost will be to do this for you.