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SEO

Technical SEO, content, digital PR, audits.

PPC Management

Google, Bing & paid social — ROI-first.

Web Design & Development

Bespoke builds on WordPress & Aero.
Featured Case Study

Fleetcover: 751% uplift in qualified insurance leads

+751%
Leads
#1
SERP position
Read the story

Legal Sector

Solicitors, barristers, chambers.

Insurance

Brokers, underwriters, MGAs.

Our Story

Where we came from and where we're headed.

Why join us?

Roles, culture and life at Tao Digital.

Google Ads management pricing

One monthly management fee, with your ad budget paid straight to Google. Rolling monthly, with no long lock-in.

Google Ads management

Campaigns · Tracking · Landing pages · Reporting

£400 /month

Covers management of your first £500 of monthly ad budget. Above that, 10% of the extra budget.

Rolling monthly with 30 days' notice. Your ad budget is paid directly to Google and stays under your control.

  • Campaign build Business and keyword research, ad copy and campaign structure
  • Ongoing optimisation Search terms, keywords and ads refined as the data comes in
  • Conversion tracking Calls and form enquiries tracked back to the campaign
  • Visitor recordings Anonymous recordings and heatmaps of how visitors use your landing pages
  • Landing page recommendations What the recordings show, turned into clear changes for your pages. Design and build is quoted separately
  • Monthly reporting Spend, enquiries and cost per enquiry
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Work out your fee

Set your monthly ad budget to see the fee and your total monthly cost.

Management fee
£450/month
Ad budget, paid to Google
£1,000
Total each month
£1,450

£400 covers the first £500, plus 10% of the remaining £500 (£50).

From click to enquiry

Good ads get people to your page. What happens when they land decides what each enquiry costs.

  1. 1 · Track

    Every enquiry traced

    Calls and form enquiries are tracked back to the campaign that drove them, so budget moves to what's working.

  2. 2 · Watch

    See how visitors behave

    We add anonymous visitor recordings and heatmaps, so we can see where people click, how far they scroll and where they give up.

  3. 3 · Improve

    Better landing pages

    We turn what we see into clear changes for your landing pages, and can design and build new ones. Landing page work is quoted separately.

What it costs at common budgets

Prices exclude VAT and are shown in GBP. We can invoice in EUR or USD.

Monthly ad budget Our management fee Total each month
£500 £400 £900
£1,000 £450 £1,450
£2,000 £550 £2,550
£3,000 £650 £3,650
£5,000 £850 £5,850
£10,000 £1,350 £11,350

Common questions

Is the ad budget included in the fee?

No. Your ad budget is paid directly to Google and stays entirely under your control. Our fee covers building, running and improving the campaigns.

What budget should we start with?

For most new campaigns we suggest around £1,000 a month. That's enough to learn which searches bring in enquiries, and then we scale what works. At that budget the management fee is £450 a month.

Is there a minimum contract?

No. Google Ads management is rolling monthly from the start, and you can stop with 30 days' notice.

Is landing page work included?

The fee covers tracking, visitor recordings and our recommendations for your landing pages. Designing and building new landing pages, or reworking existing ones, is quoted separately.

Do you manage Microsoft Ads as well?

Yes. Microsoft Ads reaches people who search on Bing, and clicks there are often cheaper than on Google. Ask us and we'll include it in your quote.

Can we run Google Ads alongside SEO?

Yes. Paid and organic search are priced separately, so you can run either or both and scale at your own pace. See our SEO pricing.

Want to know how we run campaigns? Read about our PPC management services.

More pricing

Ready to get started?

Get in touch and we'll put together the right plan for your business.

Talk to us