SEO Services

Attract more clients to grow your business

Optimise your site for search engines so that new customers can find you easily

The 3 Pillars Of SEO

Technical SEO

Google and other popular search engines look for specific criteria that prove you have a high-quality, well-optimised site. Our tech SEO gives your website the features and tweaks it needs to ensure it gets the visibility you deserve.

Content Marketing

Content marketing is crucial to building your website’s ‘authority’ and keeping it relevant and up to date. We produce engaging, interesting and shareable content that will assist your organic search engine optimisation and start ranking for keywords relevant to your services.

Digital PR

Building high quality, natural links is one of the most challenging parts of SEO and helps towards building your ‘domain authority.’ We simplify the process by taking the time to research and understand your industry, ensuring we build the right links to drive positive results; whether that’s through guest posts, link reclamation or a Digital PR campaign.

How SEO helps your business

Optimising your website for search engines means you’re likely to appear higher in the rankings on the search engine results page (SERP), as well as in AI search results. The higher your rankings, the more likely you are to be seen by potential customers and the more leads you’re likely to attract.

If you don’t get your SEO strategy right, your pages won’t rank well and you’ll be invisible to potential customers.

If your business has an online presence, you MUST take search engine optimisation seriously. If you don’t, you’ll risk losing out to your competitors. In a nutshell, our SEO services will help your target audience find your business before they find your competitors.

AI and SEO explained

AI is reshaping content and search across all industries, and we’re hearing the question ‘do you still need SEO?‘ regularly.

The answer is yes, traditional SEO strategies are the foundation of high organic ranking in both generic search and AI search engines.

The team at Tao have worked tirelessly to ensure that our strategies incorporate AI where it’s needed, but also to avoid it when necessary. We have successfully achieved AI search visibility for many clients using refined versions of our core strategies.

How SEO Works

Every search engine uses unique and complex algorithms to generate and present millions of search results based on what a user types in.

These algorithms are being constantly updated, refined and improved and the only way your business can keep up with these revisions is by using search engine optimisation.

The same also applies for AI search engines such as ChatGPT and Gemini.

Grow your business with Tao Digital!

It can be difficult to know who to trust with your SEO needs.

By analysing and optimising your website, our talented team will help your business to be found online.

Our SEO services will drive higher volumes of traffic (from the audience you actually want) to your website, allowing you to build a presence and, most importantly, secure leads.

Start your journey today

How SEO and paid search work together

Paid search is useful for quicker wins and is often used as part of a firm’s wider digital marketing strategy. We have a plethora of clients who benefit from an integrated PPC and SEO strategy for different services and offerings.

The major difference is that PPC is faster and provides more instantaneous results, whereas SEO has longer term benefits and is much more sustainable. An integrated approach is usually best; however, we understand that each business is different and has specific requirements.

For advice on what approach would benefit your business the most, we’ll chat through your options with you.

For more information, read our full guide about SEO vs. PPC.

Proven SEO strategy – Check out our case studies

We’ve delivered proven search engine optimisation results for a wide variety of businesses across multiple sectors. Using the various tools at our disposal, we have helped many clients to identify areas for improvement and helped them to implement an SEO strategy to deliver the best results.

Choose Tao Digital and we’ll take your brand to the next level. We’d love your business to be our latest success story and join our growing list of case studies which you can read about here:

How link building helps SEO

Your website’s link signals, along with its social signals, are vital pieces of the puzzle when it comes to a successful SEO campaign. They’re some of the main deciding factors as to where your site will sit within the search engine results.

Link building for the sake of link building isn’t an effective strategy. Our approach is to think more about the overall effect a link will have – how will both the linker and the linked-to websites prosper from the relationship?

With links being one of the most important ranking factors for Google, it’s no surprise that gaining high quality, relevant links is such a hard task. Our team of link building experts will provide a plethora of high-quality links to your website and pages.

Our link building service

Link Audit

There’s no point hiring us as your link builder expert if we don’t know the current situation. We’ll assess your existing link profile and gain an understanding of the types of links you already have. From there, we’ll be able to understand if there are any weaknesses by using our profiling tools.

We’ll also discover what a quality link looks like for your industry sector and also what Google will expect to see within your niche’s link profile. This will incorporate competitor analysis to help your online profile and link building not just match, but surpass, your major rivals.

Targeted Content Creation

Good content no longer suffices when looking to build quality inbound links. You have to think more laterally than ever before. Great content, coupled with the right outreach, will always repay your investment when the links start rolling in. Content marketing is still one of the key areas to focus on, however, it has to be done in a bigger, better way than ever before.

The best content to share will depend on your sector, industry and specific target audience. By analysing your business, along with your competitors, our experts will create a bespoke content marketing plan to help drive more visitors to your web pages and gain better engagement as a result.

Outreach

Outreach is a hugely important link building skill. You need to be able to complete the research that will help pinpoint the right people, on the right websites and contact them in the right way to gain the link. This is easier said than done!

Unlike a lot of other link building services, we don’t just think email is the only tool. If we think a more direct approach would work, we’ll jump on the phone, hop in the car or even have something unique delivered to really stand out.

Custom link building packages

We offer a completely bespoke, custom link service. Whatever your budget and your end goals, we can work with you to find the right package to help you rise up the search engines.

Here at Tao Digital Marketing, we use the latest SEO analytical tools and are passionate about keeping their knowledge on all things link building totally up-to-date in the fast moving world of digital marketing.

Choose Tao Digital to be your link building services partner and we’ll take your brand to the next level. We’d love your business to be our latest success story and join our growing list of case studies which you can read about here:

Take a Read Here

Whether your company serves customers in a large city or a small town, if your main source of clientele is local, you need to adapt your search engine optimisation accordingly.

Tao Digital can help you review and optimise your local search profile. This will get your business featured in more relevant searches and will help drive local traffic and customers towards your website.

New online stores are popping up all the time. It’s no wonder; people shopping online is a growing trend that’s only going to get bigger!

There are so many online stores selling products just like yours. How can you attract new and profitable traffic to your site, ahead of the competition? The simple answer is to ask Tao Digital for a carefully designed and implemented E-commerce SEO strategy. We’ll help take your brand to the top ranking positions across all search engines.

With over half of all Google searches coming via a mobile phone or a tablet device, mobile optimisation for your website is no longer optional. It’s a complete must-have!

Recent changes to Google’s algorithms have seen mobile optimisation become an official ranking factor. The other search engines have followed suit too. If your website isn’t optimised for mobile use, you’ll find more and more that it struggles to rank well with the search engines. If it doesn’t rank well, your business will struggle to generate mobile leads.