What is Search Marketing?
In simple terms, search marketing is when a business features in the search rankings to help an internet user solve a problem.
Somebody might be searching for a specific business, a topic they want more information on, or even a product they want to purchase.
Search marketing is designed to give the searcher the most relevant online business or service results, based on their enquiry.
Search marketing is a powerful tool for all businesses that want to maximise their online presence and get ahead of the competition.
With a mix of paid and unpaid search marketing, Tao Digital can help you get the most out of your website and web pages.
How Does Search Marketing Work?
Did you know Google processes over 40,000 searches per second? That’s a staggering 3.5bn searches every single day.
You can even see how many searches have happened on Google so far today by clicking here.
That doesn’t even take into account other popular search engines such as Bing!
As you can tell, search marketing is big business.
More and more companies are dedicating budget to organic and paid search tactics.
A mix of the two often provides the best results. Search marketing is broadly split into two categories; SEO (search engine optimisation) and SEM (search engine marketing).
Is There A Difference Between SEO and SEM?
The main difference between SEO and SEM comes down to two things; how much they cost and how long they take to move businesses up the Google rankings. Let’s explore both in a little more detail:
SEO (Search Engine Optimisation)
This is all about long-term organic search results and moving up the rankings through unpaid tactics.
A combination of on-site technical SEO audits, website copywriting, link building and digital PR are all excellent ways to build impressive and consistent organic search results.
SEM (Search Engine Marketing)
This is the fastest way of gaining valuable ranking positions.
By using paid advertising such as PPC (Pay-per-click) you can invest advertising spend into quickly getting your content or special offers to page one positions.
What’s Remarketing And How Does It Work?
Remarketing is a great way of getting targeted adverts in front of a clearly defined target audience.
It collects data from searchers who visit your website and strategically places adverts elsewhere on the internet whilst they’re browsing.
Why Outsource Search Marketing??
Search marketing can reap such fantastic results, both paid and unpaid, it’s no surprise that it’s growing at a fast rate.
That means it’s getting harder and harder to do it well as more and more people are getting involved.
Agencies are battling other agencies on behalf of their clients and all of your competitors will be fighting for the top positions in your sector too.
It’s safe to say that search marketing really isn’t something that can be done half-heartedly.
By outsourcing your search marketing function, you can leave SEO and PPC and all the tech stuff in between to the pros.
That means you can concentrate on what you do best.
The Benefits Of Choosing Tao Digital Marketing As Your Search Marketing Partner…
Having an expert team of SEO and SEM professionals, Tao Digital support many SMEs across a wide variety of sectors with search marketing solutions.
Look at some of our successful search marketing campaigns by viewing the case studies.