Case study · Web design & build
A new website built to win trust and win work
We designed and built a fast, modern website for Change Glazing & Doors, bringing 20+ years of North West craftsmanship and a growing range of services together in one place people can trust.
- Client
- Change Glazing & Doors
- Sector
- Home improvement · Glazing
- Location
- Bolton, North West
- Services
- Web design, build, SEO foundations & copy
- Year
- 2026
The client & the brief
A trusted local team that had outgrown its old website
Change Glazing & Doors have spent 20+ years fitting windows, doors and conservatories across Bolton, Bury, Manchester and Lancashire. The business has grown well beyond glazing — into bespoke garden rooms, ground screw foundations, lock work, emergency call-outs and insurance claims — but the old site told only part of that story.
They came to Tao for a website that reflects the full breadth of what they do, builds trust at first glance, and turns visitors into booked consultations, with clean SEO foundations ready for a search campaign to build on.
What the site needed to do
- Show every service clearly – from emergency glazing to garden rooms.
- Prove credibility fast – experience, guarantees and accreditations up front.
- Make enquiries effortless – free consultation and click-to-call everywhere.
- Lay clean SEO foundations – structured to rank across the North West.
Our approach
A collaborative path from brief to launch
We work with our clients, not at them. Every step was shared with the Change Glazing & Doors team, so they always knew what we were doing and why.
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Discovery & content
We mapped every service, gathered the proof points and shaped a clear content plan and sitemap.
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UX & structure
We designed intuitive journeys and a service architecture that guides visitors straight to what they need.
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Visual design
A clean, confident brand-aligned design, real imagery, bold headings and trust signals throughout.
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Build & development
A fast, responsive, accessible WordPress build that's easy for the team to update as they grow.
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SEO foundations
Clean structure, metadata, fast load and location-ready pages, set up for search to build on.
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Launch & handover
A smooth go-live with training, so together we can manage content confidently and progress SEO work.
Design highlights
The details that turn visitors into enquiries
A clear home for every service
From emergency response to bespoke garden rooms, each service now has a dedicated, scannable page. A mega-menu and clear cards mean visitors find exactly what they need in a couple of clicks — no dead ends.
Designed for the phone in your pocket
Most homeowners search on mobile, often mid-emergency. The site is built mobile-first, with click-to-call and "Book a free consultation" always within thumb's reach.
- Click-to-call
- Sticky CTA
- Fast on 4G
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Trust, up front
Years in business, guarantees, review widget and accreditations front and centre.
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Fast & accessible
Optimised images and clean code for quick loads and a smooth experience for everyone.
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Search-ready
Structured pages, metadata and local signals — the groundwork for an SEO campaign.
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Easy to manage
A tidy WordPress setup the client team can update themselves as services grow.
“Tao took the time to really understand our business, and built us a website that finally shows the full range of what we do. It looks brilliant, it's easy for our team to keep updated, and it gives customers real confidence before they even pick up the phone. They kept us involved at every step, and we're excited to keep working with them as we grow.”
More of our work
Results-driven work for B2B brands
- Barlow Irvin SEO 1st Page rankings achieved First-page visibility across high-intent mortgage search terms.
- Cogogo PPC 3.2x Return on ad spend PPC restructured around profit — more enquiries at a lower cost per lead.
- Bogs Web design A new e-commerce site build for the EU and UK arms of the Bogs footwear brand.
Your path to online success
Ready for a website that works as hard as you do?
Whether you're starting fresh or ready to grow with search, let's map out your path. Book a no-obligation discovery call with the Tao team.