Case study · Shopify design & build
A Shopify store built to sell paving by the square metre
We designed and built a new Shopify store for Build Pave, a porcelain paving supplier with branches in Bolton and Wigan. Every tile is priced per square metre, and a calculator on each product page tells customers exactly how many they need.
- Client
- Build Pave
- Sector
- Building materials · Porcelain paving
- Location
- Bolton & Wigan, North West
- Services
- Shopify design, build & migration
- Year
- 2026
The client & the brief
A porcelain specialist that needed a store to match
Build Pave supplies premium porcelain paving to homeowners and landscapers, from branches in Westhoughton, Bolton and in Wigan. Their previous WordPress site had grown up around a broad landscaping range, from aggregates to block paving.
With porcelain now at the heart of the business, they asked us for a dedicated online store: one that makes a technical product easy to choose, prices it the way paving is actually bought, and takes the guesswork out of ordering.
What the store needed to do
- Price by the square metre – with VAT included, the way customers compare paving.
- Do the maths for them – turn a patio's area into tiles, with an allowance for cuts.
- Help people find their look – by colour, effect, size and slip rating.
- Make sampling easy – so colour and finish can be checked at home first.
Our approach
From Figma to a fully custom Shopify theme
We worked alongside the Build Pave team throughout, from the first homepage design to pricing the final products.
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Discovery & research
We mapped the range and the questions customers ask before buying, and studied how leading paving retailers handle pricing and quantities.
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Design
A warm, earthy design in Figma, from homepage to product page, built around large photography and prices you can read at a glance.
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Custom Shopify build
Custom sections on Shopify's Horizon theme for navigation, collections, product pages, samples, the blog and the footer.
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Product data & the calculator
Tile sizes and pack coverage are stored against each product, so the calculator can turn square metres into tiles and a total price.
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Catalogue & content
Products, colour and effect collections, and 66 articles brought across, with a description and banner for every collection.
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Launch & refinement
A careful launch, then refinements with the Build Pave team as the range and pricing settled.
Design highlights
The details that make a big purchase feel simple
Every price per square metre, with the maths done for you
Paving is bought by area, so each tile shows its price per m² and per tile, with VAT included. The calculator turns a patio's square metres into a tile count and a total, and adds 10% for cuts and wastage with one tick.
- Price per m²
- Tiles or m²
- +10% wastage
The right look in a couple of clicks
Customers can shop by colour or by effect, from sandstone to wood. Every collection opens with a banner and a filter sidebar for colour, size, finish, availability, slip rating and price, each showing how many tiles match.
- Colour swatches
- Slip rating
- Live counts
Measure up on the patio, order on the spot
Customers often measure up outside, phone in hand. On mobile the calculator, samples and delivery details sit together, and an add-to-basket bar follows them as they scroll.
- Sticky basket
- Order a sample
- Free delivery over £500
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Samples first
A sample button on every tile page, so customers can see the colour and feel the finish before they commit.
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Specs up front
Size and slip rating sit right under the price, so the practical choice is as easy as the pretty one.
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Clear delivery
Free delivery over £500, with delivery times and costs shown on every product page.
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Inspiration built in
66 guides and articles carried over to the new blog, including advice on creating a low-maintenance garden.
More of our work
Recent projects from the Tao team
- Bogs Web design A new e-commerce site build for the EU and UK arms of the Bogs footwear brand.
- Change Glazing & Doors Web design A fast, modern website that brings 20+ years of glazing craftsmanship and a growing service range into one trusted place.
- Latitude Law SEO +179% Growth in monthly organic traffic Out-ranking national firms for the most competitive terms in UK immigration law.
Your path to online success
Planning a new online store?
Whether you're moving to Shopify or starting from scratch, we'll help you build a store that's easy to buy from and ready for search. Book a no-obligation discovery call to talk it through.