Local SEO for Law Firms
Search traffic is essential for any law firm, but in the legal industry, your bread and butter are your local clients.
In the 2020s, local search continues to dominate, making up 22.6% of all website traffic globally. Your competitors are investing in local SEO to appear in the number one position for “near me” searches, the Google Map Pack, and other location-specific queries in your target practice areas.
Mastering local SEO gives you an unprecedented advantage that ultimately results in more clients and more revenue for your law firm. With the local SEO experts at Tao Digital Marketing on your side, you have an opportunity to outsource for better, more sustainable results.
Schedule your consultation with one of our specialists and learn how outsourcing your local SEO strategy can fuel more case enquiries.
Creating a local SEO strategy for a law firm
Local SEO is the key to turning random web visits into real case enquiries. The conversion rate of local searches is uncanny, with 48% of searches with local intent leading to a Google Business Profile (GBP) interaction within 24 hours.
At Tao Digital, we’re the experts in building bespoke strategies that target your ideal client where they are. Aspects of a successful local SEO strategy include:
All of these elements come together to drive results over time that won’t just produce a positive ROI on your local SEO investment but also elevate your firm, enabling you to expand your legal business.
Optimising local landing pages for peak performance
First impressions are everything, whether you’re talking about your GBP, location page, or service page. Studies show that your visitors form a first impression of your business within 0.05 seconds, meaning everything must be perfect to turn visitors into case enquiries.
Here’s what that looks like in practice:
This is further enhanced through constant A/B testing. By tracking the results and moving through iterations, we help keep both your site’s relevance and conversion rates high.
Tracking and managing local SEO performance
Ensuring the success of your local SEO campaign revolves around choosing the correct metrics to track. Our team identifies the key metrics that tell the true story, including:
· Local rankings
· Organic impressions and clicks
· Map Pack visibility
· GBP interactions
· Conversion rate
· Call tracking/attribution
These are the signals that tell you that your local SEO strategy is achieving the results you expect. Without in-depth tracking, there’s no proof that your local SEO campaign is working.
Local SEO spend management
Marketing is an investment for the future, and local SEO is no exception. However, with volatile economic times ahead, many law firms are closely monitoring what they spend. Ultimately, local SEO is defined by whether you produce a positive ROI.
The good news is that local SEO is a proven way of growing your firm’s income. We discuss not only your goals, such as target monthly revenues, but also how much you want to spend. Local SEO can be done with any budget for firms of any size, which is why we develop a bespoke strategy that aligns with your intended spend.
When you work with Tao Digital, we offer complete transparency regarding costs, so there are no nasty surprises later.
Is local SEO suitable for all law firms?
Local SEO benefits any firm that expects to do business within its own communities. In the UK legal sector, most solicitors are banking on case enquiries originating in their towns and cities. Regardless of the size of your firm or what it does, investing in local SEO is a proven way of increasing your caseload through enhancing your visibility.
Prioritising local SEO is especially beneficial for:
· Gaining immediate local visibility.
· Targeting specific legal areas, such as conveyancing, personal injury, employment, family law and criminal defence.
· Growing your legal brand across multiple locations.
· Gaining proximity signals for solicitors without a physical office.
Your primary catchment area is where your firm operates. That means local SEO is a cornerstone of your overall marketing strategy.
Specialist local SEO services for law firms
Are you showing up when your clients search for a lawyer online?
With countless law firms all competing for the same business, you can’t afford to neglect local SEO. Partner with the team that develops the bespoke strategies that enable local SEO success and has the track record to prove it.
If you’re ready to dominate your local search market and grow your caseload, schedule a consultation with one of our local SEO specialists today.