No.1 spot in the UK; client beats the rest!
After some very turbulent and testing times, Tao Digital is thrilled to still be helping businesses grow online.
When we work with a client, we tailor our digital marketing efforts to suit their business.
Whether this is a long-term SEO campaign, a paid advertising campaign and anything in between.
However, the end goal is always the same.
At the heart of our business is the desire to help others succeed.
So, when we found out that we have helped one of our long-standing clients become number one in the UK for businesses sold in the first quarter of 2020, we were naturally over the moon.
According to the Global Small-Cap M&A review from REFINITIV, Hilton Smythe Group are ranked number one in the UK for the volume of businesses sold in the first quarter of 2020.
This is an amazing achievement for Hilton Smythe and is a testament to their exceptional customer service, hard-working sales team and effective marketing strategies.
In this article, we would like to share some of the ways we have helped Hilton Smythe along their journey to number one in the UK.
SEO
When Hilton Smythe first came to us, we identified a huge potential to generate website visitors organically.
As a B2B business, this was really exciting to us as we saw the impact we could have by targeting the right keywords.
One of the main improvements we wanted to make to their website was to drive more sales through highly targeted traffic.
After working with them for more than a year, we have increased the number of organic enquiries which has resulted in more businesses sold.
We aren’t going to get into the nitty-gritty but building backlinks, digital PR, SEO content and much more have all helped build the brand organically on Google.
PPC
Similar to SEO, we have developed a well-researched and thought out, PPC strategy that has seen a huge number of sales for the business.
We have used paid advertising as a way of generating targeted, highly intent-driven leads to Hilton Smythe’s sales team.
This has ranged from form fills, to direct calls through to valuation requests. The most important focus for the PPC campaign was delivering a cost per lead that led to a positive ROI.
With this in mind, we managed to bring down the cost per lead from £638 to £73, whilst also increasing the number of sales.
Attribution
In order to accurately measure the effectiveness of each marketing activity, we developed a 360 degree attribution system for Hilton Smythe.
This gave them the chance to run a report at the end of every month that showed them how many sales they had received and which marketing touchpoints the sales had come from.
It’s such a crucial step in the digital marketing process as businesses need to know what is working for them and where they should be allocating their marketing budget.
Summary
Whilst we delivered highly targeted leads to Hilton Smythe, it was their sales team that had the ability to convert these leads into sales. Marketing and sales is always a joint effort and working with a company that has a fantastic sales team really made the difference here.
Once again, we want to say congratulations to Hilton Smythe for their achievement and we aim to keep up the good work for them. As another local business in Bolton, it is highly rewarding to be a contributing factor to their success.
If you are a B2B business that needs to generate sales and leads online, contact us and see how we can help you grow.