30/07/2025

Matt Tomkin

Website Design Inspiration for Insurance Agencies

Finding your insurance brokers target audience

Your website is your insurance agency’s lifeblood. With most people choosing to compare and buy policies online, a great website drives revenue and grows your brand. However, you’d be surprised at the number of agencies that rely entirely on comparison websites to sell their policies.

According to the latest stats, 15.68% of home insurance agencies in England don’t have a website. Not having one actively holds you back, but if you’re planning to create your agency’s digital shopfront, here’s some inspiration to show you what a high-conversion insurance agency website looks like.

Why do insurance brokers need a website?

Insurance websites are a proven gateway to policy sales. According to one finding, 78% of insurance consumers make a call after running a search. If you don’t have your own website, you practically don’t exist to the majority of your target audience in the insurance industry.

If that’s not enough, here are some other reasons why your brokerage needs a website:

Expand your reach.
Build consumer credibility.
Grow your brand footprint.
Increase your conversion rates.
Post higher revenues through more policy sales.

All these reasons combined are the pillars of a lasting insurance brokerage primed to sell more policies and generate larger profits.

Begin your Website Transformation for your Insurance Firm

Best practices for insurance agency website design

Bad design costs sales. Consumers are highly sensitive to poor websites, and they will vote with their feet. According to one study, 60% of Brits abandon five or more purchases annually because of poor web design.

Best practices have transformed over time, but best practices don’t change by industry. If we look at the psychology and expectations of consumers, the basic principles of design remain the same, including:

Simplicity – Don’t add unnecessary elements and risk overwhelming your visitors.
Visual Hierarchies – Site structures should support a clear, logical flow of information.
Navigation – Navigation systems must direct your target audience to what they need quickly. Don’t expect your visitors to persist in the search for answers.
Consistency – Ensure every page is consistent in how it’s designed.
Responsive Design – A considerable number of your visitors will access your site on mobile devices. Responsive design adapts your site’s design to whatever device is being used.
WCAG – Comply with Web Content Accessibility Guidelines (WCAG) to make your site accessible to the differently-abled.

Even with these concepts in place, the only genuine way to discover whether you’ve nailed them is to conduct formal user testing. Listen to what they have to say and adjust accordingly.

Learn more about marketing for insurance brokers.

What should an insurance brokerage website design include?

Every industry has its own conventions regarding design. All good websites focus on how each page and individual element comes together to fulfil their audience’s purpose. Here’s what your brokerage audience expects:

Real images of the team

Insurance doesn’t have to be cold and impersonal. Introduce people to the strength behind your brand by including images of your team with up-to-date biographies. It’s one of the most straightforward ways to differentiate your insurance agency from everyone else’s.

Easy navigation

Wherever your audience lands, they should have a clear path toward the information they need. Whether this is one of your service pages or an informational blog, navigation should be self-explanatory.

Clear testimonials

Insurance brokerages live or die based on their reviews. Showcase the experience you provide by using the words of your current and previous customers. If you already have reviews on third-party websites, like Google and Yelp, show these first with live links to them.

Simple, modern contact form

Make it easy for people to get in touch. Not only should your contact form be easy to find, but it should ask for only the bare minimum of information. Ideally, you shouldn’t need more than two or three fields. Embed a contact form somewhere on every page to reduce friction.

Persuasive calls to action

Too many brokerages create incredible content and then fail to capitalise on it. Your call to action directs your audience to where you want them to go next. Without a firm call to action, the only way they’ll click is away.

Invest the time in A/B testing to discover which ones work best. What works for you won’t necessarily work for another agency. Some examples of calls to action include:

· Contact us now

· Schedule your free consultation

· Sign up for our free newsletter

· Download our ultimate insurance guide

· Follow us on our social media account

Strong, transferable branding

Your brand is your story, and it’s the one thing differentiating your insurance agency from your competitors selling the exact same product. Not only should your brand be unique to you, but it should transfer to every other channel, whether that’s social media, your email newsletter, or even an offline presence.

How SEO works closely with website design

Search Engine Optimisation (SEO) focuses on helping your website rank in Google SERPs for the keywords and phrases your audience is using. But SEO and web design are closely aligned, and a failure in one area will impact the other, which drags the whole thing down.

Google already incorporates certain design elements into its ranking signals because its goal is to rank websites based on the best user experiences. Optimising your design is simultaneously optimising your SEO.

Some of the most common areas in which insurance agencies fall down include:

· Not optimising for mobile

· Not incorporating responsive design

· Low-content pages

· Duplicate content

· Slow loading times

· Lack of accessibility features

All these things don’t just create a poor user experience. They force users to turn away. If Google detects that users are clicking on your website and then clicking away, it’s a sign of a poor user experience, and you’ll be penalised because of that.

Learn more about SEO for insurance firms.

Build your online presence with Tao Digital

Your website is your primary channel for attracting your target audience and converting them into insurance policyholders. At Tao Digital, our knowledge of the insurance business enables us to blend design and functionality to enhance your existing insurance agency SEO strategy.

Check out our Stanmore Insurance SEO case study for an insight into the excellent work we do.

Collaborate with our designers to turn your vision into reality and construct the website that grows your client base. If you’re ready to create the ultimate insurance brokerage website, contact us today.

Contact Tao Digital for Insurance Broker Website Design

Website Design Inspiration for Law Firms

Your website is your digital shop window, the heart of your online presence. Yet, surprisingly, just 78% of small business owners in the UK have a website. If your law firm doesn’t have one or you’re not impressed with its performance, it’s time to consider design.

Everybody knows the importance of first impressions. Putting as much time into your website as you do your practice is always a recipe for success. But where should you start?

Let’s dive into some website design inspiration to help inform the newest incarnation of your website.

Why should law firms have a website?

Investments are never guaranteed, but a well-designed website is as close as you will get. For example, according to HubSpot, did you know that web design improves time-on-site by 84% and year-on-year revenues by 132%?

If that’s not a good enough reason, here are some other reasons why your law firm must have a website:

Increase brand exposure.
Draw in your target audience.
Provide helpful legal resources.
Make it easy for prospective clients to find you.
Tell your law firm’s story.

All this adds up to an increase in the bottom line. Without a website, you don’t exist in the digital realm.

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Law firm website design best practices

Approximately 59% of people prefer to browse beautiful and well-designed websites, but before you can get into specific design choices, it’s vital to adhere to best practices.

Best practices have changed somewhat over time, so what do people expect as a minimum today?

Keep things simple. Avoid adding unnecessary design elements and overwhelming your visitors.
Build a visual hierarchy. In other words, structure your site so that information flows.
Ensure you have an intuitive navigation system. So visitors can find what they need.
Maintain consistency. Across every page too.
Invest in a responsive design. This is so your site adapts to any device it’s accessed from.
Follow Web Content Accessibility Guidelines (WCAG). This is to make your site accessible.
Conduct user testing. This helps to gauge what people think.

These are the basic concepts every website should have. However, they concentrate on the abstract, so what should your law firm website design include?

What should a law firm website design include?

Every industry follows its conventions regarding design, and the legal industry is no different. Every element should convey a particular message or flavour. Let’s examine what every good legal website should include.

Real images of the team

It’s no secret that the legal industry is stereotyped as cold and impersonal, and that’s not what the average client wants.

Break the mould by showing who you are. Avoid using stock images of lawyers and opt for professional photos of the people behind the brand. It’s one of the things that distinguishes your firm from someone else’s.

Accessible service pages

The law is confusing to the average person. One aspect legal websites suffer from is information overload without any clear direction. Your website’s job is to quickly get your visitors to where they need to be.

Make your service pages loud and clear. Whether this is linked on the main navigation bar or within boxes on your homepage, your various service pages should be visible and neatly divided.

Clear testimonials/reviews

A solicitor’s reputation is everything. Lead with the reputation you’ve spent years of your life building. Include testimonials on your website in prominent places rather than hiding them away.

Even better, if you already have reviews on Yelp, Google, or any other channel, put them first. This helps build trust and proves they’re from legitimate people.

Simple contact forms

Legal clients naturally have many questions. During stressful periods, people search for lawyers, so make them feel relaxed at every opportunity.

Too many law firm websites use complicated contact forms asking a million different questions that should be kept for the initial consultation. Whether you’re using a WordPress plugin or coding a site from scratch, use a simple, clear contact form.

You may even want to consider including an embedded contact form in the footer of every page.

Well-designed Calls to Action (CTA)

Informative and educational pages provide value, but without an indication of what you want the reader to do next, you’ll lose them. Every page should include a clear CTA to direct them to a particular action.

Examples of CTAs could include:

Schedule a free consultation.
Sign up for the newsletter.
Read this page for more information.
Follow us on social media.

CTAs are remarkably effective, yet 70% of B2B websites alone don’t use them. View your website as a journey, with each page having a CTA that will lead your visitor to their next destination.

Strong multi-channel branding

Consistency across your website is crucial; the same applies to other channels. Many lawyers assume that branding isn’t relevant to them, but your brand is your story. It’s what separates you from every other law firm.

Your brand should extend to your website and your newsletter, how you speak to your clients, and social media channels.

Understanding how SEO works with website design

Web design isn’t just about aesthetics. It also has a massive impact on SEO and, therefore, where you rank in SERPs. Google incorporates design into its ranking signals to create a benchmark for what it believes a great user experience is.

Opting for SEO web design optimises your site for Google, ensuring that your website helps rather than hinders your SEO. A site design can look great on paper, but Google will penalise you if it lacks the appropriate nuts and bolts.

Some of the most common mistakes businesses make with their web designs include:

Poor mobile optimisation.
No responsive design.
Low word count pages.
Duplicate content issues.
Slow load times.

Remember, web design isn’t just the colours on the banner. It’s also the content on the page. Content is as fundamental to good web design as anything else, so neglect it at your peril. Google’s standards define what they believe to be a high-quality website for its users.

Let Tao Digital Craft a Lead-Generating Powerhouse

Your website is the key to attracting and converting leads. At Tao Digital, our team blends website design and development to supercharge your law firm SEO strategy. Our designers help you turn your vision into something tangible so that you have a digital presence your law firm can be proud of.

If you’re ready to start your journey to online success, reach out to the team today.