Regularly reviewing your search engine optimisation (SEO) plans will help you to ensure that your website is optimised for search engines. Running an SEO audit is an essential part of keeping your SEO strategy up to date, which will eventually increase the traffic to your website.
What is an SEO audit for a website?
An SEO Audit is the process of outlining and analysing potential problems or faults that will have an impact on your site’s organic performance. These errors can potentially prevent your site from ranking highly on search engines like Google and Bing.
What kinds of websites need an SEO audit?
All websites can benefit from an SEO audit due to the fact that it provides vital insights into your website, identifying areas which need improvement so you can rank better in organic search results.
Search engines and algorithms can change on a regular basis, so it’s always good practice to review your website regularly and determine how those changes have impacted your site.
7 reasons why your site needs an SEO audit
Monitoring your competition
Having an understanding of your competition is always important for your business, especially if they are ranking above you on search engines.
SEO audits are a great way to obtain insights into your competitors’ websites, including their strengths and weaknesses. You can get insights on their rankings, determining what keywords they’re using and which specific ones they’re ranking for.
From here, you can see if it’s possible to implement the same keywords into your own SEO strategy.
You can also focus on the keywords that aren’t ranking well for your competitor and boost your rankings for these instead.
Continuing with keywords, they are one of the best ways to see if your SEO strategy is working. Regular SEO audits will provide you with insights about your websites overall performance, and you can particularly focus on what keywords you rank for and how you rank for them.
Using SEO analysis, you can regularly update your website based on the performance of your keyword rankings and assess the progress of those updates.
Mobile optimisation and website loading time
Google uses mobile-first indexing on all of its websites, meaning that the mobile version of your site is reviewed first before your desktop site. Google then ranks your site based on how well your site performs on mobile devices. When it comes to your site’s loading time, Google also ranks based on a fast loading time.
An SEO Audit allows you to uncover these issues, allowing you to change elements of your site to ensure you have a faster loading time and a more mobile friendly site.
Conducting an SEO Audit allows you to diagnose the status of your website. You will be able to see if you have any broken links, redirects or any pages that cannot be found. It will also showcase any issues that are reducing your site’s traffic.
These problems can quickly be identified and resolved with an SEO audit.
Website traffic insights
With a full, in-depth SEO audit using tools such as Google Analytics and Google Search Console, you can find out about your search volume, clicks and impressions that your site is generating on search pages.
An increase in clicks and impressions is always a good sign that your SEO strategy is working. Just be sure to regularly monitor this data so you can be aware of any changes in traffic.
Identify on-page issues
On-page SEO refers to any optimisation of a website content and structure to improve its rankings on search engine results pages. On-page SEO aims to make it as easy as possible for crawling bots to understand what a website is about and index the content accordingly.
Using an SEO audit for on-page issues allows you to check for errors in meta titles and descriptions, headers, content and internal linking. These are annoying problems that you may not notice without the help of an SEO audit.
Helps you build a content strategy
An SEO audit can help you better understand your website’s strengths and weaknesses, as well as those of your competitors. Using this information, you can develop a content strategy that is more effective and will help you achieve high rankings.
SEO audits can also help you identify opportunities to create unique content that will attract backlinks and improve your site’s overall authority.