What is a Good CTR for Google Ads?
Harness Google ads to shoot to the top of Google’s search results, and learn how to achieve the best possible CTR.
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Sharing our knowledge and industry insights
Find out our top search marketing tips and news from Team Tao below!
PPC Basics for the Insurance Industry
Pay-per click advertising is a powerful tool in the growing insurance industry.
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Finding your Insurance Brokers Target Audience
Finding your target audience as an insurance broker is vital to securing customers at a high rate.
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What’s a Good CTR for Emails?
Click-through rate is one of the defining metrics of email marketing; so, what's a good number to aim for when sending emails?
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Important Facebook Ad Metrics to Track
We discuss the most important Facebook ad metrics to track so that you know where to concentrate your efforts.
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A Guide to Email Marketing for Insurance Brokers
Email marketing is one of the most powerful marketing tactics with low barrier to entry & proven effectiveness.
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Is SEO Important for Insurance Brokers?
Having an SEO strategy amplifies revenue & provides more opportunities to cultivate customer relationships.
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Content Marketing Strategies for Insurance Brokers
How you deploy content is what matters. Let’s dive into how insurance brokers can leverage content marketing.
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