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PPC Basics for the Insurance Industry

Pay-per click advertising is a powerful tool in the growing insurance industry.

Retargeting Ads for Law Firms

Retargeting ads are among the most impactful ways to grow your brand’s footprint, but you need to know how, or you risk spending for little return.

What’s a Good Click-Through Rate (CTR) for Facebook Ads?

As you learn how to measure your Facebook Ads’ performance, you’ll hear a lot about click-through rates (CTR). But what exactly is considered a ‘good’ CTR?

Lead generation for the insurance sector

17/02/2020 Matt TomkinGenerating leads for an insurance broker or specialist scheme can be tricky.The ideal is to create a consistent stream of sales leads dropping into the sale pipeline every day.It is possible! Trust us, we help businesses to do just this week in, week out. Below, we’ve gone through just a few of the … Continued

Account-Based Marketing: A Guide To Hyper-Targeted Advertising

Find out why Account Based Marketing should be a part of your marketing strategy!

The REAL Winners Of Love Island 2019…

Find out who we think the real winners of Love Island 2019 are..

5 Ways To Optimise PPC B2B Campaigns

At Tao Digital, we have seen incredible growth in our clients accounts through the implementation of various optimisation techniques. We thought we’d share the best techniques that have increased our conversions and reduced our campaign costs.

7 Tips On How To Integrate Influencers Into Your Digital Marketing Strategy