Understanding Click-Through-Rate for LinkedIn Ads
How effective are ads on LinkedIn? In this guide, we go into the click-through-rate (CTR) of LinkedIn ads to help you determine whether they are worth investing in.
Read moreLatest Articles
Sharing our knowledge and industry insights
Find out our top search marketing tips and news from Team Tao below!
What is a Good CTR for Google Ads?
Harness Google ads to shoot to the top of Google’s search results, and learn how to achieve the best possible CTR.
Read more
PPC Basics for the Insurance Industry
Pay-per click advertising is a powerful tool in the growing insurance industry.
Read more
Important Facebook Ad Metrics to Track
We discuss the most important Facebook ad metrics to track so that you know where to concentrate your efforts.
Read more
How SEO and PPC Work Together for Law Firms
With the right combination of SEO & PPC techniques, your firm can have a steady stream of potential clients interested and ready to convert into loyal clients.
Read more
Our Guide to PPC for Law Firms
PPC can be an effective way for law firms to increase their leads, but can you run a successful PPC campaign that delivers the desired results on a budget?
Read more
SEO vs. PPC: Which is better?
Matt TomkinAs a search marketing agency, we get asked about SEO vs. PPC a lot. Of course, what we recommend completely depends on the client and their industry, and there are many things to consider before we look to recommend either channel. In this guide, we’ve gone back to basics about what each of the … Continued
Read more
What’s a Good Click-Through Rate (CTR) for Facebook Ads?
As you learn how to measure your Facebook Ads’ performance, you’ll hear a lot about click-through rates (CTR). But what exactly is considered a ‘good’ CTR?
Read more