Video Marketing for Law Firms: Does it work?

Are you using video marketing as part of your marketing mix?

It may surprise you that 90% of marketers use YouTube for video marketing. Yet the legal industry is slow on the take-up, with most UK law firms yet to attempt to harness the power of video marketing.

The same goes for law firms in other countries, too. According to a survey by the American Bar Association, only 24% of law firms used videos to market themselves, and these figures come despite the proven effectiveness of video marketing.

Here’s what you need to know about law firm video marketing.

What is video marketing for law firms?

Video marketing is using video to market your professional services. The goal is to help you reach a broader audience and generate new business. As a law firm, this is your ticket to breaking into platforms like YouTube and TikTok. Plus, you can use video on your existing social media channels, including Facebook and Instagram.

Nowadays, almost everyone has a pro-quality camera in their pocket, making it easy for anyone to shoot videos for their businesses. According to one stat, video is shared 1200% more than images and text combined.

Can video marketing work for professional services?

Video marketing is often associated with the eCommerce and retail sectors. Many solicitors and other professionals ask whether that success can be transferred to the service sector.

Studies have shown no decline in effectiveness when used for professional services. According to HubSpot, 96% of marketers agree that videos increase user understanding of products and services.

Even though this figure has fluctuated over the years, it has never dropped significantly below 90%, demonstrating the enduring effectiveness of video for professional services.

Why the legal industry should be using video in their marketing

The UK is a prime market for online videos. In the third quarter of 2022, online videos reached 85% of UK Internet users.

Apart from the fact that Internet users love video content, other reasons to invest in video marketing include:

It Works – Approximately 71% of B2B marketers and 66% of B2C marketers are using it. Video marketing is highly effective for various purposes regardless of industry and audience.

Strengthen Relationships – Build personal relationships by showing the real you. It’s an easy way of breaking the age-old stereotype that lawyers are naturally cold and distant. This also has the dual benefit of making yourself more trustworthy through humanisation.

Build Your Brand Image – Video content enhances your brand awareness. It’s also a showcase for who you are as a brand. Ultimately, thousands of legal professionals do the same thing you do, but your brand differentiates you from the rest.

Get Found on Google – SEO is how you get found locally and nationally. Video content is an easy way to improve your rankings, with videos being 53 times more likely to appear on the first page of Google.

Showcase Your Expertise – A significant part of video marketing is showing your authority and know-how. You want to show prospective clients how skilled you are. With explainer videos, you are already positioning your company as an authority.

With so few lawyers considering video marketing, it’s a blue-water zone you can exploit to stay ahead of the competition.

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Types of video marketing for law firms

With the benefits of video marketing for law firms established, where should you begin?

Here’s a rundown of different types of videos solicitors can look into.

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Brand awareness videos are designed to tell your brand’s story and the person behind it. Messages that drive brand awareness include:

Your story.
Who your firm is.
What is your mission?
Your culture.
What you do.
How you make life better for your clients.

These videos explain a little about what separates your law firm from the rest by digging into how your firm came to be and where it’s going. It’s not about telling people how great you are; it’s about telling people who you are.

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Law firms themselves are driven by the partners and legal professionals within them. Nobody looks to hire a leading law firm. They want to hire a leading lawyer because that’s the person guiding them through the legal system.

As part of brand awareness campaigns, it’s wise to include some solicitor profile videos highlighting your firm’s key figures. Again, focus on what makes them unique and their stories.

It’s all part of humanising your firm and demonstrating the real people behind the curtain.

Client testimonials are precisely what you would expect. They are opportunities for some of your former clients to discuss their experience working with you.

This is one of the most effective types of marketing for law firms because the recommendation comes from an independent party, not you.

Informational videos focus more on the “education” aspect of the legal business. Many people are confused by the legalese they see and hear on TV.

These videos explain different legal concepts, provide an understanding of your rights, and go into the process of filing a case or defending against one.

Some ideas for informational videos include:

Explaining legal terminology.
What to do if involved in X situation.
Debunking common legal myths.

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Posting videos on traditional social media channels is highly recommended, but the key to law firm marketing is to build a following on YouTube.

As the single largest video-based platform in the world, YouTube is a “must-have” as part of your marketing mix. If you’re eager to get subscribers quickly, you could even post some Shorts, which are Youtube videos of 60 seconds or less.

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Ad campaigns with video are among the highest ROI paid advertising options available to law firms.

These videos offer brand awareness, reach and engagement on specific social media platforms. It can be tricky to get an impactful ad, so be prepared to indulge in A/B testing.

Retargeting video ads focus on hitting the people who have seen your ads or engaged with you before. Two types of retargeting exist:

Video Watcher Ads (VWAs) – Ads served to people who have already watched a previous video.
Video Content Ads (VCAs) – Ads served to users who have performed specific actions on your site.

In all cases, retargeting video requires a tracking pixel placed on your site to follow users and what they do.

How to create a video marketing strategy for your law firm

Before you can dive into creating videos, you need a strategy. This includes knowing your market, keyword research and determining your goals.

Here’s a quick rundown of some of the steps you’ll need to cover for lawyer video marketing:

Set a Goal – Setting a goal draws the line between success and failure. Is the goal to educate, generate business, or build your brand?

Conduct Competitor Research – Check what your closest competitors are creating and note what they’re doing to inform your ideas.

Do Audience Research – Use your analytics to determine your ideal audience. Then research how to reach them. Areas to focus on include age, location, gender and interests.

Determine Keywords – Keywords are just as crucial for videos, but not for SEO purposes. Instead, keywords help you figure out which questions your audience are asking, allowing you to build videos around them.

Track – Finally, once published, diligently track your video metrics and how those metrics translate to site metrics, such as visits, click-through rates and inquiries.

Regarding platforms, put your content where it will best be received. TikTok is geared toward short-form content, whereas YouTube is better for long-form content. You may also want to embed videos on your site where relevant. However, there’s no reason why you cannot use a social media scheduling tool to post your videos everywhere.

After all, what have you got to lose?

Law Firm Video Marketing with Tao Digital

Interested in harnessing the potential of a video marketing campaign for your legal practice? Get in touch with one of our marketing experts to learn more about what could work for your law firm.

We’ll run through everything from your current market footprint to your goals and expectations to determine the best legal video marketing solution. To learn more, contact the Tao Digital team now.

Link Building for Law Firms: How it Works

Link building is a staple of law firm SEO. Successful link-building campaigns can elevate your brand to the top of Google’s search results for the most lucrative keywords.

For example, the first Google result holds a 28.5% click-through rate. Understandably, reaching these top spots can deliver more eyes and business for your law firm.

So, how do you run a successful link-building campaign?

The purpose of link building for law firms

Link building means getting other websites to insert links pointing to your content. It’s a critical signal Google looks for. It is thought, based on data through many studies, that the more backlinks from reputable websites, the more trustworthy a page is.

From a law firm’s perspective, link building is one of the key performance indicators for their SEO campaigns. Solicitors across the UK build links to boost their rankings and attract more traffic.

However, it can also be used to build and solidify relationships within the industry, which can support their businesses in other ways.

What do backlinks accomplish for law firms?

Backlinks accomplish a range of goals. The obvious benefit of attracting backlinks to your website is bolstering your SEO efforts. According to Search Engine Land, backlinks are one of the top two criteria Google looks at when determining their rankings.

Not all backlinks are equal, though. It’s all about quality over quantity. This is why a backlink from the BBC News website will always outweigh backlinks gained from local UK newspapers.

Besides rising up the Google SERPs, why should your law firm invest in link-building campaigns?

Expand Your Reach – Naturally, the higher you rank, the greater your reach. Hit the top three spots, and you’ll get the most traffic from that search term. A more extensive reach means more business.

Build Industry Relationships – It’s also a chance to enhance your site’s credibility and forge relationships with others in your line of work.

Open Collaboration Opportunities – Every time sites link to each other, a professional relationship is launched. This can result in future collaboration opportunities online and perhaps even in the real world.

In short, if you consider online to be an essential channel for attracting clients to your practice, you cannot afford to ignore the role of backlinking in digital marketing.

Plan your Link Building Strategy Contact Us

Basic link building terms to know

Unfortunately, link building takes time and patience. Approximately 41% of SEO experts agreed that link building was the most challenging part of optimising a business for the web.

Whether you’re managing your link-building campaign in-house or outsourcing it, it’s important to know specific terms. Here are the top 10 link-building terms with definitions.

Backlink – A link from one website to another.

Anchor Text – The clickable text of a hyperlink.

Link Juice – The value passed to a website through a backlink.

Internal Linking – Links that go to other pages on your website.

NoFollow Link – A link tag that tells a search engine to pass no authority to the page you’re linking to.

DoFollow Link – A link tag that tells a search engine to pass authority to the page you’re linking to.

Link Building Outreach – Connecting to other websites to acquire backlinks, such as through pitching post ideas and networking.

Broken Link Building – Gaining new backlinks by finding broken links on other websites and offering your content as a suitable replacement.

Domain Authority (DA) – Developed by Moz, DA predicts a website’s ranking potential based largely on link profile. The higher your DA, the likelier you are to rank higher.

Natural Link – A backlink acquired organically without any intention on your part.

What makes a good backlink?

Most marketers begin by examining the domain authority. According to Aira, 65% of marketers begin their journey by assessing a website’s domain authority to evaluate the quality of a backlink.

However, remember that Google hasn’t developed the “authority” metric. On the other hand, since link-building works, we know that Google definitely evaluates authority, somehow, within its algorithm.

Nevertheless, five factors should be used to evaluate the strength of a potential backlink:

Organic Traffic – Large amounts of organic traffic indicate that Google believes a website to be trustworthy and reliable, making it more valuable.
Relevance – How closely related is the subject website? As a law firm, a link from another law firm is more valuable than one from a cleaning company.
Anchor Text – Anchor text is part of what Google looks at when ranking a page. In short, anchor text should accurately describe the page a link is pointing at.
Placement – Where is the backlink placed? More prominent locations in a piece of content increase the likelihood of users clicking on it, which makes it more valuable in Google’s eyes.
Destination – Obviously, you want to win more business, so a link to your contact or home page is incredibly valuable. The same goes for content-rich pages that can prove your authority and professionalism.

Generally, you should aim to get links from websites that already rank highly. Lots of backlinks to no-name websites won’t offer much in the way of value.

Link building techniques for law firms

Building backlinks is a time-consuming process, and SEO experts claim that the process is taking longer than before. In fact, 46.4% of SEOs said the process now took one to three months more than it previously did.

Commit to the ongoing process, and you’re likely to get the results you want. Let’s examine some actionable strategies for building backlinks.

Build the content that people want to link to. Link-worthy content in the legal business is often relevant and newsworthy.

For example, many UK lawyers published content in 2023 about the UK government’s courtroom loss on their Rwanda asylum seeker plan. Obviously, ensure that anything you create relates to your speciality.

While not as powerful as it once was, getting your practice into UK legal directories and claiming your social profiles on sites like Yelp is a great idea.

Some examples of prominent directories to tap include Infolaw, LawFirms.co.uk, and The Law Society.

Writing content for another site in exchange for a link is a prominent strategy solicitors use for getting backlinks when their online presence is small.

Choosing reputable, high-quality websites is the key to making the most of guest posting. If you’re struggling, consider tapping your professional network for potential guest posting opportunities.

It’s also a great chance to get other industry figures producing content for your site.

Appearing in your local newspaper for a major case or because you did something noteworthy is an excellent way to build backlinks quickly.

Some law firms with a budget have even launched programs like scholarships or apprenticeships just to get into the local newspaper.

Suppose you don’t have time to build your content, be a resource for someone else. Help a Reporter Out (HARO) is one such network that connects experts and reporters worldwide.

In exchange for providing your legal knowledge, you’ll get the chance to have your name and link appear on the publication’s website. HARO regularly attracts big-name websites, including Forbes, so it’s worth doing this.

The above five strategies will enable you to set the foundations for a successful link-building campaign; but, you can employ hundreds of different strategies and ideas to build up your profile.

Here are just some of the other ways to build backlinks:

Get interviewed as an expert.
Appear on a podcast.
Leverage your university connections to produce content in educational settings.
Do something newsworthy.
Answer questions on Quora.
Hire a link-building specialist.

How measure the success of link building for your law firm

How do you know if your link-building campaign has been a success?

Since we don’t have access to the innards of the Google algorithm, measuring link-building success isn’t an exact science. Generally, you can expect to focus on six key metrics, including:

Quality of backlinks
Anchor text optimisation
Quantity of backlinks
Link position
Referral traffic
Return on investment (traffic, clicks, social media interaction, increase in business)

Finally, you can use the same tools to measure your website’s DA to see how your link-building campaign has impacted your business.

However, successful link-building begins and ends with execution. If you demand excellence in execution (and why wouldn’t you?), connect with the brand that increased one law firm’s leads by 174%.

Reach out to us about link-building by contacting our team now!

Local SEO for Law Firms: The Basic Steps

Local SEO has grown, with every type of land-based business taking advantage of it.

Countless statistics illustrate the effectiveness of local SEO and why you should pay attention to it.

For example, “near me” keyword searches have grown 900% in the last two years, and we already know that searchers actively visit the businesses they learn about in this way. So, it makes sense that law firms should also be working on getting in on the act.

Want to know what local SEO for law firms looks like and how to do it? Let’s jump in.

What is local SEO for law firms?

Law firm SEO is working to boost your brand’s website and online presence to acquire more visibility and leads through search engines. You may be doing this by:

Working on technical SEO aspects
Garnering client reviews
Creating high-quality content
Link building
Optimising for mobile

Countless other techniques exist for boosting your SEO; but what is local law firm SEO? Essentially, it’s the same thing, but you’re targeting a specific geographic area.

With 40% of smartphone users relying on Google to find out about local solicitors in their area, this isn’t something you can afford to ignore.

Why is ranking in local search results important for law firms?

Running a law firm means you’re likely already snowed under with all the tasks that come with being in the legal profession.

So, why should you worry about ranking in local search results?

Let’s start with the obvious. Approximately 99% of consumers said they used Google to discover local businesses, and those looking for legal help will be looking for a local solicitors practice.

Other than that, more benefits include:

Better overall online visibility.
Appear before other law firms in your area.
Increase your in-office traffic.
Tap into the local shopping boom.
Gain more targeted web traffic.

All this adds up to more qualified leads that ultimately become paying clients for your law firm. Over time, this will only increase your law firm’s stature, resulting in more work and a bigger bottom line.

In other words, concentrating on your ranking is an investment that pays off every time, over time.

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Local SEO ranking factors

Ranking factors are the areas that SEO experts focus on in terms of getting the most results based on search engine guidelines. In other words, they’re the core battlegrounds your law firm should focus on.

So, what are the key local SEO ranking factors in 2023?

Google Business Profile – Formerly known as Google My Business, establishing your profile is vital to building your local presence.

On–Page Signals – This includes everything from the page titles you use to your meta descriptions and contact details.

Online Reviews – Well-reviewed law firms will consistently rank higher than poorly-reviewed ones. The more positive reviews you have, the more favourably Google will look at you.

Local Backlink Profile – Named in your local newspaper or recently won a community award? Google will see the links to these various articles and announcements and factor them into your local rankings. The same goes for online citations.

Searcher Proximity – Based on your map location, Google will rank businesses higher based on where the searcher is searching.

Searcher Behaviour – Click-through rates and the time a visitor spends on your landing pages will influence your rank.

Countless ranking factors exist, but focusing on the above will usually be enough to enable you to stand head and shoulders above the competition.

Suppose you have a well-optimised site that serves your target audience and a business name respected in the community. In that case, you’re already most of the way towards dominating your local SERPs.

Local SEO on Google

Whenever anyone talks about SEO, what they really mean is Google. Yes, Bing exists, but Google controls 83% of the search engine market, meaning this is where you should focus if you’re looking to improve your local SEO.

What exactly are the elements of local SEO SERPs? Or, what are the critical parts of the page you see when searching for a local business? Remember, 97% of first-page results will contain one or more of the following elements:

Featured Snippets at the top of the page.
Top and bottom page ads.
Video carousels.
Rich snippets containing extra information next to specific search results.
Site links.
‘People Also Ask’ boxes.

Some elements are more relevant than others. In particular, there are three elements law firms targeting local SEO should look at.

Local Packs, also known as the “Map Pack, ” contains three local results for a particular type of business and a prominently displayed map. These are the top three brands as designated by Google.

They also have a separate algorithm that contains many of the elements detailed above, but Local Packs focus more on your Google Business Profile and getting great reviews.

Google Map Optimisation – Find Out More

Local Services ads are paid ads that enable local businesses to collect more leads via message requests and phone calls.

These are far more effective for local law firms because they are guaranteed to finish at the top of SERPs.

Previously known as Google My Business, your Google Business Profile is integral to your success (or lack thereof) in the local SEO battleground.

Claiming your business enables you to control how your business appears in local SERPs. This is where you can set your law firm’s address, map positioning, opening hours, phone number and more.

With 46% of all Google searches possessing local intent, not having a Google Business Profile is akin to being invisible.

Optimising your law firm’s Google Business Profile

Claiming your business and optimising your Google Business Profile isn’t rocket science. In fact, it’s so easy that a solicitor with no SEO experience can do it in just a few minutes.

To begin optimising your Google Business Profile, follow these simple steps:

Visit the Google Business Profile website and either claim your law firm’s listing or create it.
Ensure the business information you provide is up-to-date and accurate.
Craft a business description that sells.
Add high-quality images and videos.
Collect as many reviews as possible from your clients.
Share interesting content with the post feature to improve your discoverability.
Leverage the Q&A section to provide helpful information about your legal brand.

Above all, ensure that the information on your Google Business Profile remains relevant and correct. Outdated information will only hurt your SEO footprint.

Or, use our “done for you” Google Business Profile service with Guaranteed top 3 ranking.

Local organic SEO for law firms

Local SEO is a slightly different beast, because whether you show up or not depends on many factors outside your control, such as who’s searching for you and where they’re located. However, hitting all the right local SEO ranking factors will improve your organic traffic, resulting in more leads.

Location pages

Law firms with multiple locations face a problem in ensuring they can individually target different geographical areas without causing any confusion.

For example, if you’ve got offices in Manchester and Liverpool, you don’t want someone from Liverpool clicking on your Manchester office and vice-versa.

Sadly, many businesses get these wrong because they don’t provide unique value and essentially copy-paste what’s already on their websites.

In other words, optimising for each location means making each location page unique so that you’re more likely to rank for each location search. This means creating separate but unique pages for your core areas, like ‘Family Law Solicitors Manchester’.

Local page optimisation

How do you optimise a location page to get the best results? Firstly, you should have a separate map pack and updated information for each location. It also helps to provide detailed information about every office’s service areas, complete with FAQs.

Here are some additional optimisation tips for managing multiple location pages:

Don’t duplicate content to save time.
Avoid spamming location-based keywords, such as “Best solicitor in Nottingham” or “Nottingham solicitor”. Add where needed (i.e. in your heading), and leave it at that.
Follow basic best practices, such as optimising URLs, meta descriptions and images.
Write content that’s specific to your location. In other words, what makes your Nottingham office different from your Leicester office?
Take original photos of the area.
Connect with other businesses local to you and show it.

The big takeaway for local page optimisation is to ensure it’s unique. Treat each location as a distinct business instead of just another part of your legal empire.

Building reviews for your law firm

Positive reviews for your law firm are one of the leading ranking factors in local SEO. Google’s philosophy is always to put the best businesses in the face of searchers to deliver value.

Naturally, a law firm with 500 reviews and an overall rating of 4.7/5 will be interpreted as the superior business compared to a law firm with ten reviews and a rating of 3.9/5.

So, from an SEO perspective, building up your Google reviews must be a priority. Other than providing an excellent legal service, you can generate reviews by:

Asking your satisfied clients.
Make the process simple, such as by providing a QR code.
Educate your clients on how important reviews are to you.
Integrate a “Leave a Review” button directly into your website.

Above all, there are no shortcuts to getting reviews. It’s a long-term process. Don’t try to game the system by paying for reviews for a quick SEO boost, as it will only cost you later.

Getting your firm featured in local directories and business listings

Getting your firm featured in local directories, business listings and publications is a primary local SEO ranking factor. It lends authority to your brand and proves you are a reputable staple in your community.

In most cases, this is as simple as searching for said directories and listing websites and either doing it yourself or asking them to feature you.

But like any local SEO strategy, it’s not about taking a single action or focusing on one area. It’s about your law firm’s overall digital marketing strategy, and that’s where Tao Digital comes in.

Our expertise has enabled countless UK law firms to generate more leads and win more business while they focus on serving their clients. To learn more about online success in 2023 and beyond, reach out to us now.

How SEO and PPC Work Together for Law Firms

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are like fishing nets, capturing potential clients as they browse the internet, pulling them towards your firm with enticing bait (keywords) and reeling them in with strategic targeting and optimisation.

SEO is like a trawl net, casting a wide radius to catch a large audience. PPC is like a gill net, used to target specific species, targeting specific audience segments for immediate results. With the right combination of SEO and PPC techniques, your firm can have a steady stream of potential clients hooked and ready to convert into loyal clients.

Want to know how SEO and PPC work together for the legal sector? Let’s dive in.

What is SEO for Law Firms?

Law firm SEO involves enhancing a law firm’s website and digital visibility to achieve a higher position in search engine results.

This consists of implementing technical, creative and analytical strategies to improve website content and site structure, acquiring reputable backlinks and targeting appropriate keywords related to your firm’s areas of expertise.

An optimised law website ranks higher on search engines like Google, allowing potential clients to find and contact your firm, ultimately leading to increased leads, conversions and revenue.

What is PPC for Law Firms?

PPC for law firms is a form of online advertising where you pay each time a potential client clicks on your ad. You’ll find PPC on search engine results pages (at the top), social media platforms and other websites.

With PPC, you target specific keywords and demographics but only pay for the clicks they receive. The ad’s quality and relevance, keyword popularity and your budget determine the cost of each click.

Why SEO and PPC is important for Law Firms

SEO is takes time to produce results with ongoing efforts needed to improve rankings. PPC provides immediate results but costs more money up front – once you stop paying, your website traffic dwindles.

SEO and PPC should be used together because when a law firm ranks highly organically and has paid ads at the top of the page, it is more likely to be seen by potential clients.

For example, a law firm specialising in divorce law can use SEO to optimise its website for keywords like “divorce solicitor” and “child custody lawyer.” It can also use PPC to target ads to reach people who have searched for these keywords on Google.

Speak to us about a SEO and PPC plans today – Let’s get more leads! Contact Us

How SEO strategies work for Law Firms

By consistently implementing these strategies, your law firm can increase its online presence and attract potential clients who are actively searching for your legal expertise:

Keyword Research: The first step in SEO is identifying relevant keywords and phrases that potential clients use to search for legal services. These keywords should be strategically incorporated into your website content, meta descriptions and image tags to improve your site’s relevance and visibility.
Content Creation: You can create blog posts, articles and other forms of content with specific keywords and structures whilst demonstrating your expertise in your practice area. You can also optimise for local search, so when a potential client types in “Child law Solicitor in Manchester,” for example, your family law website will pop up (for what area/s you operate in).
Local SEO: If you want to boost your online presence in location-based searches further, consider implementing local SEO techniques like enhancing your Google Business Profile, creating content specific to your area and gaining mentions on relevant local websites.
Mobile Optimization: Your law firm’s website should be optimised for mobile devices. This includes having a responsive design, fast loading times and mobile-friendly content. Why? Over 50% of web traffic comes from mobiles!
Link Building: When other websites link to yours, it shows that you are a trusted and authoritative source of information. This establishes credibility in your industry and boosts SERP rankings.

How PPC strategies work for Law Firms

PPC (Pay-Per-Click) strategies utilise targeted advertisements on search engines like Google and Bing, and social media platforms like Facebook and LinkedIn.

These advertisements are based on relevant keywords and phrases specific to your law firm and its services. When someone searches for a related keyword or phrase, your firm’s ad appears at the top of the search results, labelled as “sponsored content” or “ad.”

You’re charged a certain amount each time someone clicks on the ad, hence the name “pay-per-click.” PPC strategies also allow you to target specific locations, demographics and behaviours, ensuring your ads reach their desired audience.

Such a targeted approach attracts potential clients actively searching for legal services who are more likely to be interested in your specific practice areas.

Another advantage of PPC is the ability to track and analyse ad performance. These metrics help you decide which keywords and demographics drive the most traffic and conversions, allowing them to refine your strategy for maximum impact.

Can you use PPC and SEO together?

Yes, PPC and SEO can be used together as part of a comprehensive digital marketing strategy. These two separate tactics complete each other, ultimately driving more quality traffic and conversions to your website.

By targeting the same keywords through PPC and SEO, your business increases its chances of appearing in top positions on SERPs, augmenting clicks and conversions.

PPC and SEO data also inform each other’s strategies. For example, PPC data on keyword performance, ad headlines and other factors can help guide SEO efforts. In contrast, SEO data on keyword rankings and website traffic can inform PPC targeting and optimisation.

Does SEO or PPC have a greater ROI for Law Firms?

Generally, SEO has a higher ROI for law firms than PPC because it’s a long-term investment that generates organic traffic to your website for years to come. Once your website is out there, it is discoverable time and again.

On the other hand, PPC is expensive, especially if you’re targeting competitive keywords, and it only lasts as long as you can afford it. However, PPC is a good tactic to attract specific clients immediately.

Truthfully, it’s a bit of a trick question as you should use both unless budget is an issue, in which case you’ll want to weigh the pros and cons.

SEO Pros

Long-term investment: Once you start ranking for relevant keywords, you’ll continue getting traffic to your website for years, even if you stop investing in SEO.
Builds brand awareness and authority: When your website ranks well in search results, it shows potential clients that you’re a trusted expert.

SEO Cons

Takes time: Ranking for competitive keywords can take months or even years.
Complex and time-consuming: You’ll need to invest time and resources into creating high-quality content, optimising your website for search engines and building backlinks.

PPC Pros

Generates quick results: You can immediately start seeing results from your PPC campaigns.
Highly targeted: You can target your ads to specific audiences and keywords, which means you’re more likely to reach people interested in your services.

PPC Cons

PPC is expensive: The cost of PPC ads can vary depending on the competitiveness of the keywords you’re targeting – sometimes, it can cost hundreds per click.
Campaigns must be managed and optimised regularly: You need to monitor your spending and results and adjust your campaigns as needed.

How do you know whether your law firm should invest in SEO and/or PPC?

As a rule of thumb, you should invest in SEO first because its impact lasts longer, and then PPC. However, there are a few circumstantial considerations:

Your budget: SEO and PPC can be expensive, but SEO is typically a long-term investment. PPC can generate results more quickly, but you will need to continue to spend money on ads to maintain your visibility.
Goals: Do you want to increase brand awareness and generate more leads over time (SEO), or do you need immediate results (PPC)?
Competition: If several competitors already have an established online presence, it will take more time to gain traction with SEO alone. In this case, a PPC campaign momentarily levels the playing field.

Let Tao Digital take care of your SEO and PPC

Like expert fishermen skilfully select the perfect net to catch their target, our team is skilled at utilising SEO and PPC to attract potential clients to your firm. We have a case study, featured on the huge SEO platform Moz, about how we increased a Law Firm’s leads by 174%!

Don’t delay – reach out to us now and let us help you bring online success to your law firm.

Our Guide to PPC for Law Firms

PPC can be an extremely effective way for law firms to increase the number of leads they’re getting; but, how can law firms create a successful PPC campaign that delivers the desired results without breaking the bank?

What is PPC for law firms?

Pay-per-click, or PPC, is an online paid advertising model in which businesses pay a set amount of money each time a visitor clicks on their adverts. When undertaken correctly, PPC can help law firms achieve high quality leads.

PPC for law firms involves using platforms like Google and social media to drive targeted traffic to law firms’ websites or specific landing pages.

Should a law firm invest in SEO or PPC?

Both SEO and PPC are great marketing tactics for law firms, and it is a good idea to consider both. They both have a few things in common that can support each other for a successful marketing campaign, which is why many law firms will invest in each one.

Investing your time into SEO will inevitably help your PPC efforts. SEO is one of the best ways to get your law firm in front of the most relevant customers in your area. Since SEO helps to build credibility, users are more likely to click on your adverts since they know and recognise your brand.

Types of PPC strategies for law firms

There are several types of PPC strategies that law firms can utilise in order to achieve their goals.

Paid search marketing

Paid search marketing is one of the most common types of PPC advertising. Search engines such as Google and Bing will show your ads to users who search for specific keywords.

You can set up your campaigns by writing your ad copy, choosing relevant keywords with high search volumes and choosing, or creating, suitable landing pages on your site.

Display advertising

Display adverts are banners, images or text ads that appear on different websites and are selected to target a particular audience. These ads will link directly to your website and will take users to specific landing pages.

They generally have a lower click-through rate than search ads, but they can be useful for building brand awareness.

Social media advertising

Social media platforms, such as Facebook and Instagram, have high numbers of users who could be potential customers. PPC advertising on these platforms can help to achieve higher click-through rates to your website compared to other types of advertising.

Social media campaigns can help to increase awareness of your products or services, as well as being used to target specific demographics and their interests.

Retargeting advertising

Retargeting uses cookies on a user’s browser to show them specific ads based on their previous online search habits. For example, if a user searches for family lawyers, they could see display ads for family lawyers in their local area.

Retargeting can be included in:

Display advertising campaigns
Search advertising campaigns
Social media campaigns
Email marketing campaigns

How much should law firms spend on PPC?

Always a difficult one to answer. The industry is so varied, you may represent a very small niche legal offering such as ‘CCJ Removal services’ or ‘commercial auction conveyancing’. The PPC budgets will look a lot more appetising for these services than if you’re offering ‘residential conveyancing services’.

The key thing when planning budgets for PPC is not to pull it out of the air.

A lot of companies talk to us about managing their PPC campaigns and just suggest a budget of £1,000 per month, but this is just guesswork; or, even worse, all they can afford.

Let’s take the keyword “commercial property solicitor” as an example. Google ads keyword tool suggests that in the month of October 2023, there will be 7,000 searches, to get the best cost per lead you really need to have 100% coverage when people enter it into the search box.

To do this and be absolute top (number one in the search) all the time, Google says you need a budget of £6,100 per month. Now, this is the maximum you might spend, but it’s so important to think about the leads you might miss out on if you aren’t showing every time someone searches.

You could have run out of budget by 10AM, but the good leads might be the people searching at 2PM.

The best way to evaluate this is to start with a bigger budget and then reduce it based on the data you gain.

If you get better leads at 3PM, each day you can always increase the bid at that time of day and reduce it at other times.

There are a lot of factors that come into play when you are working out the ROI on a PPC campaign, not least the conversion rate of your landing page. If you convert 20% of those visitors into leads, you’ll be inundated with work, but if it’s a really bad landing page, you might get 1.5% and you’ll not have much work, but you’ll be draining your marketing budget very quickly too.

Speak to us about a PPC campaign today – Let’s get more leads! Contact Us

Target audience reached

PPC campaigns allow you to precisely target your desired audience based on things such as location, demographics and search intent.

Granular targeting ensures your ads are shown to potential clients who are most likely to engage with your services. This results in higher quality leads and increased conversion rates compared to other channels.

Measurable results and ROI

A major benefit of PPC is that it is measurable. Analytical and tracking tools that are built into platforms mean you can get detailed reports that outline the performance of your campaign.

This usually includes metrics such as conversion rates, CTR and CPI. From this data, you can then continuously optimise your campaigns for maximum ROI.

Immediate results

As soon as your PPC campaign is launched, your ads can appear at the top of the search engine result pages. This will help your law firm to attract the attention of potential clients and push you higher in the rankings than your competitors.

This instant visibility can be particularly beneficial in highly competitive niche legal sectors which are vital to gain the edge over competitors.

Flexibility and scalability

With PPC, law firms can easily adjust their ad spend amount, pause underperforming campaigns or scale up successful campaigns. This flexibility allows law firms to optimise their marketing efforts and distribute their budget more effectively.

How to set up a PPC campaign for a law firm

It’s important as a law firm that you set up an effective PPC campaign, otherwise you may be wasting your time and money. Listed below are the steps you should take to set up a successful PPC campaign.

Set goals

The very first step you should take is setting yourself goals for your PPC campaign. Think about what you want to achieve from it, who your target audience is, where you’re going to place your ads and so on.

Some of the key parameters you should decide on before creating your campaign include:

Target audience
Ad placement (search engines, websites or social media)
Desired outcomes (brand awareness, sales, lead generation or traffic)
KPIS (conversion rates, signups and revenue generated)
Types of campaigns (display ads, social media ads or product listings)
What location do you want to target
What devices do you want to target (mobile, laptops, tablets)

Research and select the right keywords

It is vital that you choose the right keywords that are relevant to your niche and industry, otherwise, even if you do get a lot of clicks through from the advert, they are not likely to purchase from you.

You can carry out keyword research by using tools such as Ahrefs to find out which keywords that are relevant to your niche have a high search volume. You should be choosing highly relevant, low-cost and long-tail keywords in order to get the best results.

Create a campaign that resonates with your audience

Once you have set your goals and done the research, you can now move onto creating your ad campaign. There are a few major elements that you need to optimise: these are the ad copy, a CTA and the graphics.

For the ad copy, you will need to write persuasive and informative copy that will provide the user with information on what you offer and will therefore ensure that they want to click on your ad. Look at the specific keywords that you have found and create copy that is tailored to those words or query. The targeted copy should align with people’s pain points and entice them to click your ad.

Make sure the CTA is short and in line with your goals. For example, if you want more leads, then you should tailor your CTA to prompt people to get in touch or sign-up.

Each platform has its own specifications of the character limit for the ad copy, so always check with the platform you want to use before you start writing your copy.

Optimise PPC landing pages

Before you publish your ad campaign, you may want to create a landing page where people will be sent if they click on your ad. The landing page should be relevant to your ad, targeted and provide a seamless experience for the user.

Landing pages are important because they directly influence how users convert into paying customers. For example, if your landing page is not neatly presented and looks disorganised, people will click out from your website as they will likely be confused and won’t know how to navigate the page.

To create a landing page that will increase conversions, you should have:

A big headline containing the same information as your PPC ad
A clean and simple page design
Clear, actionable CTAs
Cohesive copy to match your ad
Show what is being offered in the ad
A/B testing you landing page to see what graphics, page layout, copy and CTAs work best

Review and test your PPC campaign

Just like with any other marketing campaign, PPC campaigns are not a one and done process. You will need to regularly review your campaign to check whether it is doing well or not and solve any problems. This will help you to optimise your ad campaign and get the desired results from it.

Here’s what you should do to review and optimise your PPC campaign:

Link your Google ads to Google Analytics to track the amount of traffic generated, the sales, lead generations, signups and so on.
If you have website ads, ask the host for the analytics data.
Check the reports to see if the data matches your goals for the campaign. For example, are you getting the number of email signups you expected?
If you’re not getting your desired results, you need to change up your keywords, modify the copy and so on.
If some keywords are underperforming, you can just completely remove them.

You should keep reviewing and testing your PPC ads until it produces the results you’re looking for.

How can law firms track the success of a PPC campaign?

As we’ve mentioned, PPC is measurable. Regularly tracking and analysing your PPC campaigns performance is essential for identifying areas which could be improved, as well as successful areas.

Law firms can track the success of their campaigns by looking at key performance metrics, such as click-through rates. These metrics can give valuable insights into the effectiveness of their campaigns and therefore make data backed decisions to amend or alter areas to improve results.

Law firms can also benefit from the help of tools such as Google Analytics to get a deeper understanding of their target audiences behaviour and their campaign performance.

When will you see results from a law firm PPC campaign?

Although PPC campaigns can show somewhat immediate results, as in a few days, they usually require around 2-3 months to work. Those initial months can be viewed as a trial period for your ad campaign, providing you with helpful data that you can use to improve the campaign.

You can use this data to improve your keywords, bids, audience targeting and much more. Law firms can also benefit from A/B testing, which may take some time to get decent comparable results. From here, you can then see which campaign has worked better and move forward with it.

PPC mistakes that the legal industry make

PPC may seem quite straightforward, but there are some things in which law firms may do incorrectly. This can lead to wasted time and money which could be avoided.

Not setting up remarketing

Remarketing, also known as retargeting, lets you show your PPC ads to users who have previously shown some initial interest in your services by visiting your website.

Users will often leave websites without converting, so remarketing works as a simple way to remind them to take the next step on your site.

Running campaigns for too long

It’s much easier to generate meaningful traffic to your site if you have a lot of short term, smaller advertising campaigns. Make sure you refresh your campaign every once in a while to achieve the best results that also align with your goals.

Using too many keywords in an ad

It may sound like a good idea to put as many keywords in your ads as possible, but it can do more harm than good. Using too many keywords can actually lower or diminish the relevancy of your ad.

To avoid this, use a small number of keywords, making sure that they are all relevant to your law firm’s message.

Keeping under-performing keywords

You should constantly be checking and reviewing your keywords to determine which ones perform the best and which ones don’t. Make sure your keywords are directly linked to your firm’s practices and landing page messages.

Ignoring the appearance

People are going to be most attracted to the visual elements of your campaign, rather than just the copy. This is why it is so important to have graphics that are equally as appealing as your message.

You want your ads to stand out to potential customers, and choosing relevant images, colours, graphics and fonts to your firm is the best way to achieve this.

Driving users to the irrelevant landing pages

Always make sure your landing pages are correctly optimised for conversions. An appropriately optimised landing page is one that provides users with what they’re looking for when they click on your targeted ads. It should be useful, full of original content and have clear CTAs.

For example, if your law firm has different locations across the country, make sure users are sent to the correct landing page relevant to their location.

Law firm PPC with Tao Digital

Interested in kickstarting a PPC campaign for your law firm? Have a chat with our team of experts to understand what could work for you. We’ll always run through your goals, expectations and current standing in order to offer the best solution, whether or not this is PPC.

Business Over Beers

Clear your schedule for the next edition of Business Over Beers! Dates now booked for the rest of 2024.

Tailored for the business-savvy minds and key decision-makers of Greater Manchester, Business Over Beers offers an opportunity to uncover new horizons while bolstering local enterprises – all within a relaxed, sociable environment. Fancy a glimpse of our previous gatherings? Feel free to dive into the video of one of our past events below.

It’s time to say farewell to traditional 60-second ‘speed networking’. Our approach is all about fostering genuine connections with other business owners in the area, all in a pressure-free, relaxed setting.

We’ll be back at our original venue, the Northern Monkey Bar, Pack Horse on 17 Nelson Square, Bolton BL1 1AQ , offering a vibrant backdrop for our engaging meet-up for the Greater Manchester business community.

Tickets, £20 as much as you can drink for 2 hours and we also have the non-alcoholic tickets for £1o too.

We can’t wait to raise a glass and share business insights with you!

Tickets can be secured from this link. Be sure to snag your spot!

Here’s a video of one of our previous events…

Screenshot from Video of Business over Beers

Vofio Media has acquired Join Run Social

Tao’s sister company Vofio Media ltd have acquired the online business Join Run Social.

Founder + MD of Tao Digital Marketing and Vofio Media ltd is an avid runner.

Competing in numerous Ironman Triathlons along with multi-day ultramarathons, the platform is the perfect vehicle to merge both passion and business.

Join Run Social helps thousands of Americans to find a local running club along with providing a wealth of useful resources to help with training, finding running races and a whole host of other information.

Vofio plan to expand what the platform offers over time to include the UK and potentially the rest of the world.

But for now conquering the USA is the priority.

Over the coming months we will be building a list of potential content creators for the site. If you know anyone who might be interested in contributing to the site please make sure you send them our way.

Video and SEO: How do they work together?

In today’s digital landscape, producing the right content is king in the battle for online attention and visibility.

From Youtube to websites, video content is now an essential component of any successful digital marketing strategy. But did you know that video content can also have a significant impact on your Search Engine Optimisation (SEO) efforts?

In this article, we’ll explore the relationship between video content and SEO along with how they work together to improve your website’s visibility and search engine rankings.

We’ll discuss the importance of video in SEO, how video content improves user engagement, and the role of video in Google’s search engine algorithm.

We will take a closer look at YouTube, the second biggest search engine, and how it can drive commercial goals for your business, whether your goal is lead generation, brand awareness or sales if you have an e-commerce function.

It won’t matter if you’re just starting to incorporate video into your digital marketing strategy or if you’re looking for ways to optimise your existing video content, this article will provide you with valuable insights and actionable tips to help you succeed.

The Importance Of Video In SEO

Videos are becoming increasingly important in digital marketing, especially when it comes to search (SEO). Video SEO can lead to higher organic search results and is now a crucial part of any marketing strategy.

The key to improving video ranking involves optimising various factors, including the video’s title, thumbnail, description, chapters and links.

Creating engaging thumbnails is particularly important as it entices users to click on the video. User metrics are very obviously a key part of the Youtube algorithm.

Keywords should be included in both the title and description of the video as they help boost visibility on search engines. It’s also a good idea to include a full transcript with videos as Google/Youtube can’t crawl a video (yet) and understand what is in it.

By leveraging SEO, businesses can increase their website traffic with quality leads whilst optimising their search strategies concurrently.

As video consumption continues to rise, ensure that you stay ahead of the curve by creating high-quality content that resonates with your audience. Use the tactics outlined above alongside quality content creation, ultimately driving more online engagement & visibility for your brand.

How Video Content Improves User Engagement

Video content is a powerful tool for improving user engagement. Optimising videos for SEO can help them rank higher on search engines, thus increasing visibility to potential viewers.

To maximise the reach, paid promotions on platforms such as TikTok, Facebook and Instagram can supplement organic search efforts.

Creating engaging video content can lead to better conversions. User engagement is crucial for the success of video content and can be improved through strategies like playlists and series that keep users watching additional videos.

Quality video and audio are essential to guarantee your audience hangs around – these factors could directly impact the amount of time audiences spend viewing a piece of content.

Additionally, average video engagement measures how much of a video people watch and is an important factor to understand how valuable it is to the Youtube audience.

Youtube, The Second Biggest Search Engine; How Does It help your Commercial Goals?

Youtube is the second biggest search engine on the planet! People use it to find all sorts of information and answers to their problems.

By optimising your videos for Youtube, you are indirectly optimising them for Google search results at the same time. They are one and the same and as such, you can get 2 bites of the cherry if done right.

Say you are selling Cyber Insurance; the same questions people are entering in the Google search box will be very similar to those being searched on Youtube. Not only will they be similar searches, but as per one of my predictions back in 2022, 2023 has seen the Google gods push more and more video results on the first page of Google.

It makes complete business sense to be creating well researched video content that also matches your customers search intent, much the same way as you do when creating written blog content.

With the right optimisation techniques, video can help businesses generate leads, increase sales and build brand awareness.

Bear in mind that search traffic comes from high quality research; without the research, you’re flying blind when creating content. Well, that is if you want search traffic and not just an entertainment channel.

Consistent production of quality content that provides value and engages viewers should be high on the list of priorities for all businesses. The visual appeal of your videos play a vital role in attracting prospects to your business.

Just a few stats from Zupo clearly show how valuable Video content is to your overall Organic Search Acquisition strategy.

Video has an 11,000:1 probability of making it to the 1st page of Google. Text based results have a 500,000:1 probability of making it to the 1st page.
Blog posts with video have a 53x higher chance of ranking on the 1st page of Google.
88% of videos ranking on Google rank in the top 10 for YouTube for the same search.
Video search results have a 41% higher click through rate (CTR) than text based results.
Video results are 50x more likely to be organically ranked in Google than text based results.

The Role Of Video In Google’s Search Algorithm

In today’s digital world, video content has become an everyday occurrence on Google’s First page of search results.

Google are continually looking to improve the experience of their users. From adding generative AI answers through to adding different media to page one to help a user find exactly what they want, quickly.

Therefore, Google’s algorithm is starting to favour multimedia and video content more than it has previously, making it important for businesses to integrate high-quality videos into their marketing plan.

Not only does this improve the user experience, but can also generate more traffic to your website. More traffic should mean more leads – if it doesn’t, then speak to us about Conversion Rate Optimisation as something is wrong!

To make video content more “findable” by search engines, including a transcript is recommended. Video transcripts enable Google’s crawlers to understand the context of the video and its relevance to search terms.

This makes it easier for users searching for relevant information to find your content.

12 pieces of content are consumed by a prospect before they pick up the phone or complete a form on average. Make video one or a few of those touch points and your brand recognition increases.

In conclusion, businesses who are not incorporating high-quality videos into their online marketing strategy will be left behind.

It not only enhances user experience and engagement, but also potentially helps improve SEO rankings indirectly by increasing visitor’s engagement or dwell time on the site.

7 Reasons Why you Need an SEO Audit for your Site

Regularly reviewing your search engine optimisation (SEO) plans will help you to ensure that your website is optimised for search engines. Running an SEO audit is an essential part of keeping your SEO strategy up to date, which will eventually increase the traffic to your website.

What is an SEO audit for a website?

An SEO Audit is the process of outlining and analysing potential problems or faults that will have an impact on your site’s organic performance. These errors can potentially prevent your site from ranking highly on search engines like Google and Bing.

What kinds of websites need an SEO audit?

All websites can benefit from an SEO audit due to the fact that it provides vital insights into your website, identifying areas which need improvement so you can rank better in organic search results.

Search engines and algorithms can change on a regular basis, so it’s always good practice to review your website regularly and determine how those changes have impacted your site.

7 reasons why your site needs an SEO audit

Monitoring your competition

Having an understanding of your competition is always important for your business, especially if they are ranking above you on search engines.

SEO audits are a great way to obtain insights into your competitors’ websites, including their strengths and weaknesses. You can get insights on their rankings, determining what keywords they’re using and which specific ones they’re ranking for.

From here, you can see if it’s possible to implement the same keywords into your own SEO strategy.

You can also focus on the keywords that aren’t ranking well for your competitor and boost your rankings for these instead.

Keywords

Continuing with keywords, they are one of the best ways to see if your SEO strategy is working. Regular SEO audits will provide you with insights about your websites overall performance, and you can particularly focus on what keywords you rank for and how you rank for them.

Using SEO analysis, you can regularly update your website based on the performance of your keyword rankings and assess the progress of those updates.

Mobile optimisation and website loading time

Google uses mobile-first indexing on all of its websites, meaning that the mobile version of your site is reviewed first before your desktop site. Google then ranks your site based on how well your site performs on mobile devices. When it comes to your site’s loading time, Google also ranks based on a fast loading time.

An SEO Audit allows you to uncover these issues, allowing you to change elements of your site to ensure you have a faster loading time and a more mobile friendly site.

Broken pages

Conducting an SEO Audit allows you to diagnose the status of your website. You will be able to see if you have any broken links, redirects or any pages that cannot be found. It will also showcase any issues that are reducing your site’s traffic.

These problems can quickly be identified and resolved with an SEO audit.

Website traffic insights

With a full, in-depth SEO audit using tools such as Google Analytics and Google Search Console, you can find out about your search volume, clicks and impressions that your site is generating on search pages.

An increase in clicks and impressions is always a good sign that your SEO strategy is working. Just be sure to regularly monitor this data so you can be aware of any changes in traffic.

Identify on-page issues

On-page SEO refers to any optimisation of a website content and structure to improve its rankings on search engine results pages. On-page SEO aims to make it as easy as possible for crawling bots to understand what a website is about and index the content accordingly.

Using an SEO audit for on-page issues allows you to check for errors in meta titles and descriptions, headers, content and internal linking. These are annoying problems that you may not notice without the help of an SEO audit.

Helps you build a content strategy

An SEO audit can help you better understand your website’s strengths and weaknesses, as well as those of your competitors. Using this information, you can develop a content strategy that is more effective and will help you achieve high rankings.

SEO audits can also help you identify opportunities to create unique content that will attract backlinks and improve your site’s overall authority.

Clearing the Path to Success:

A Case Study on Designing a Brand Identity and Website for JT Hearing Care

Visit the site

Introduction to JT Hearing Care

Joanne Tomkin, a Midwife at The Royal Bolton Hospital, approached us to design and build a website along with the task of creating branding for her ear wax removal company based in Bolton.

The main objective of the project was to create a brand identity that would establish trust and reliability among potential clients.

With this in mind, we worked closely with Joanne to create a website that would showcase her expertise and professionalism. Our team also developed a brand identity that would communicate the company’s values and mission. This case study will describe our approach to the project, the design and development process, and the results achieved.

Website platform

For the development of the website, we chose to use WordPress as the content management system (CMS). WordPress is an excellent choice for websites of all sizes and types, as it is easy to use and customise, and offers a vast selection of plugins and themes to extend its functionality.

We used Thrive Theme Builder for this website as we wanted to be as efficient as we could be and cost effective in the build phase.

In addition to WordPress, we also chose to host the website on Kinsta, a premium hosting platform for WordPress websites. Kinsta offers lightning-fast page load times, advanced security features, and excellent support, making it the perfect choice for a high-performing website like JT Hearing Care.

Check out our Kinsta Hosting Review here.

By using WordPress and Kinsta, we were able to create a website that not only looks great but also performs exceptionally well. The website is easy to navigate and provides users with all the information they need to make an informed decision about their ear wax removal needs.

Overall, we are very pleased with the choice of using WordPress and Kinsta hosting for the development of the JT Hearing Care website, as it helped us deliver a high-quality, reliable, and fast website to the client.

Next steps for JT Hearing Care

Local SEO, it is an essential part of any business that operates in a specific geographic location, such as JT Hearing Care. Local SEO helps businesses to appear in the local search results when users search for relevant keywords and phrases related to their business. This can help to drive traffic to the website, increase brand awareness, and ultimately generate more leads and sales.

To build a Local SEO presence for JT Hearing Care, we started by conducting keyword research to identify relevant local keywords and phrases. We then optimised the website’s content to include these keywords in a natural and organic way.

We also created and claimed the business listing on Google My Business, which is a free tool that helps businesses manage their online presence across Google, including Google Maps and Google Search. This listing includes the business’s name, address, phone number, and other relevant information, and helps users find and connect with the business easily.

Here is our guide to Google My Business

We also created and optimised local citations for JT Hearing Care, which are mentions of the business’s name, address, and phone number on other websites, such as online directories, review sites, and social media platforms. These citations help to establish the business’s authority and credibility in the local area and can improve its ranking in the local search results.

Finally, we implemented a review management strategy to encourage customers to leave reviews of their experience with JT Hearing Care on platforms such as Google and Facebook. Positive reviews can help to improve the business’s visibility in the local search results and increase its credibility and trustworthiness with potential customers.

By implementing these Local SEO strategies, we can help JT Hearing Care to improve its visibility in the local search results, increase its online presence, and ultimately drive more traffic, leads, and sales to the website.