Lead generation for the insurance sector

Lead generation for theinsurance industry; the bestchannels to utiliseGenerating leads for an insurance broker or specialist scheme can be tricky. The ideal is to create a consistent stream of sales leads dropping into the sale pipeline every day. It is possible! Trust us, we help businesses to do just this week in, week out. Below, … Read more

Optimising PPC B2B campaigns

5 Ways To Optimise PPC B2B Campaigns

At Tao Digital, we have seen incredible growth in our clients accounts through the implementation of various optimisation techniques. We thought we’d share the best techniques that have increased our conversions and reduced our campaign costs.

Inbound marketing image

What Can Inbound Marketing Do For Your Business?

Inbound marketing can be defined as the process of drawing customers to products and services via content marketing, social media marketing, search engine optimisation and branding. By creating customer-centric content that is valuable, you attract people to your business without having to sell to them.

targeting audiences

How To Find Your Target Audience With Facebook Ads

Marketers and businesses alike are now seeing the value of targeting their audiences down to their demographics, location and interests. But how exactly do you go about finding that ‘target audience’? Luckily for you, we have put together a complete guide for how to target the ideal audience on Facebook.