Latest Articles

5 Ways To Optimise PPC B2B Campaigns

At Tao Digital, we have seen incredible growth in our clients accounts through the implementation of various optimisation techniques. We thought we’d share the best techniques that have increased our conversions and reduced our campaign costs.

7 Tips On How To Integrate Influencers Into Your Digital Marketing Strategy

A Breakdown Of Warburton’s Hilarious Advertising Campaign

Warburton’s… congratulations, you’ve made us care about bagels more than we ever thought was possible.

Do Company Reviews Help With SEO?

Why The Avengers: Endgame Marketing Is Genius

After years of character building and countless superhero battles, April 26th will bring fans together to marvel at a true spectacle: Avengers Endgame. Endgame is a true culmination of the 21 films that have preceded it, the final chapter of the saga that’s set to break box office history.

What Can Inbound Marketing Do For Your Business?

Inbound marketing can be defined as the process of drawing customers to products and services via content marketing, social media marketing, search engine optimisation and branding. By creating customer-centric content that is valuable, you attract people to your business without having to sell to them.

How To Find Your Target Audience With Facebook Ads

Marketers and businesses alike are now seeing the value of targeting their audiences down to their demographics, location and interests. But how exactly do you go about finding that ‘target audience’? Luckily for you, we have put together a complete guide for how to target the ideal audience on Facebook.

Google Maps Advertising: Should You Do It? And If So, How?

Google Maps has ultimately changed the way we interact with the world, providing us with the tools to survey our surroundings and find out as much information as we need.