Latest Articles

SEO vs. PPC: Which is better?

Matt TomkinAs a search marketing agency, we get asked about SEO vs. PPC a lot. Of course, what we recommend completely depends on the client and their industry, and there are many things to consider before we look to recommend either channel. In this guide, we’ve gone back to basics about what each of the … Continued

What’s a Good Click-Through Rate (CTR) for Facebook Ads?

As you learn how to measure your Facebook Ads’ performance, you’ll hear a lot about click-through rates (CTR). But what exactly is considered a ‘good’ CTR?

How do Digital PR and SEO intertwine?

Matt TomkinWhen John Mueller tweeted about the importance of digital PR in January 2021, #DigitalPR Twitter went wild. Finally, we had gotten a very clear nod from the brains at Google about how important telling your brand’s story is.John Mueller, from Google, praises Digital PRThis caused a bit of confusion in the community about what … Continued

How to use Answer the Public to boost your SEO

The main question facing anyone who is looking to grow their business using Search engines or the internet will face this question at some point. It is a very valid question. Where would you start? How do you know what a good deal looks like? What should I be looking to budget? All these are questions that would face the first time SEO user.

4 Ways That Email Marketing Can Increase Your Sales Funnel

Email marketing has proved to be one of the most cost-effective ways of communicating with your audience.

Digital Marketing In The Telecom Sector: How To Do It Effectively

Writing better content: Beyond the data

Rory Stobo, Chief Copywriter at digital marketing agency Sookio, joins us to share tips on writing content that works for humans as well as the algorithm.

Marketing Attribution: Why It’s Crucial To Your Business!