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4 Steps for Successful Collaboration Outreach

11/01/2022 Matt TomkinHow do you create a successful marketing collaboration outreach campaign? After all, networking is an important business aspect in any industry. Let’s discuss what steps are essential to initiate and establish a successful collaboration outreach strategy. Before we get into that, let us ask you a different question. How many emails do you … Continued

The Tao Days of Christmas! | 2021 Highlights

As we come to the end of another really challenging year, the team here at Tao Digital are keen to focus on the positive highlights of 2021!

Law Firm SEO – The fundamentals to better search rankings

19/11/2021 Matt TomkinThe legal sector is one of the longest standing and seen as one of the most professional sectors in the UK. A number of law firms are really lucky in that their client base is relatively secure and has been for some time. They get recommendations from other professional service providers for the … Continued

SEO vs. PPC: Which is better?

Matt TomkinAs a search marketing agency, we get asked about SEO vs. PPC a lot. Of course, what we recommend completely depends on the client and their industry, and there are many things to consider before we look to recommend either channel. In this guide, we’ve gone back to basics about what each of the … Continued

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month – Fleetcover

Find out how we increased Fleetcover's leads by 751% on a budget of less than £1k per month.

Thrive Apprentice WordPress Plugin Update 2021

What’s a Good Click-Through Rate (CTR) for Facebook Ads?

As you learn how to measure your Facebook Ads’ performance, you’ll hear a lot about click-through rates (CTR). But what exactly is considered a ‘good’ CTR?

How do Digital PR and SEO intertwine?

Matt TomkinWhen John Mueller tweeted about the importance of digital PR in January 2021, #DigitalPR Twitter went wild. Finally, we had gotten a very clear nod from the brains at Google about how important telling your brand’s story is.John Mueller, from Google, praises Digital PRThis caused a bit of confusion in the community about what … Continued